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All Journal SULTANIST: Jurnal Manajemen dan Keuangan JURNAL ILMIAH KOHESI EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Ekonomi Efektif International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
STEVEN, ORLANDO
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PENGARUH MOTIVASI, KEPEMIMPINAN YANG MELAYANI (SERVENT LEADERSHIP) DAN IKLIM ORGANISASI TERHADAP KINERJA PEGAWAI PADA DINAS KOPERASI, UKM DAN PERDAGANGAN KOTA PEMATANGSIANTAR STEVEN, ORLANDO
JURNAL ILMIAH KOHESI Vol 8 No 3 (2024): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of motivation, servant leadership, and organizational climate on employee performance at the Pematangsiantar City Cooperatives, Small and Medium Enterprises, and Trade Office. There are three main questions that are the focus of this study: (1) How does motivation affect employee performance? (2) How does serving leadership affect employee performance? (3) How does the organizational climate affect employee performance?. This research is expected to make a theoretical contribution to the development of Human Resource Management (HRM) by explaining the relationship between these variables, as well as providing practical benefits for related agencies in formulating policies and programs to improve employee performance. The results of this study are also expected to be a reference for future research that wants to use different tools or variables in the same or similar context. In addition, this study aims to improve researchers' knowledge and understanding of issues related to human resource management, especially those related to the influence of work motivation, leadership, and organizational climate on employee performance.
Analisis Kinerja Penjualan UMKM Melalui Keunggulan Kompetitif Dalam Konteks Pengunaan Digitalisasi Silaban, Pasaman; Silaban, Frederick Saroha; Steven, Orlando; Nababan, Youkki
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i2.6104

Abstract

The COVID-19 pandemic has had a major impact on many industries, including the economy. Indonesia's economic and business sectors have been hit hard by the Covid-19 outbreak. Many micro, small and medium enterprises (MSMEs) are confused because their companies are hindered and cannot even develop. The position of MSMEs is considered very significant because this sector is not only a source of livelihood, but also provides direct and indirect employment opportunities to people with relatively low levels of knowledge and skills. The purpose of this study is to measure and examine the variable ability of usage of e-commerce, usage of QRIS, in increasing competitive advantage and will ultimately improve the sales performance of MSME players in Medan city. This type of research is descriptive quantitative. This study aims to describe or describe the factors that influence Competitive Advantage such as Usage E-Commerce, Usage QRIS (mediating variable), and Sales Performance (mediator variable). The research location is in Medan City. The research time starts in April 2024 to July 2024. The number of samples or respondents in this study were 150 respondents. Data analysis to answer the hypothesis proposed using the Partial Least Square (PLS) method with the help of SmartPLS software version 3. The results concluded that based on the hypothesis of the direct effect of usage of QRIS, positively and significantly predicts competitive advantage with a value of 0.001 <0.005 and also Usage of QRIS positively and significantly predicts Sales Performances with a value of 0.000 <0.005.
MEASURING UMKM SALES PERFORMANCE THROUGH COMPETITIVE ADVANTAGE: IN THE CONTEXT OF DIGITALIZATION USE IN MEDAN CITY Simanjuntak, Agus N.; Silaban, Frederick Saroha; Steven, Orlando; Simanjuntak, Sabriana S.
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.646

Abstract

The COVID-19 pandemic has had a major impact on many industries, including the economy. Indonesia's economic and business sectors have been hit hard by the Covid-19 outbreak. Many micro, small and medium enterprises (MSMEs) are confused because their companies are blocked and cannot even develop. Globally, supply chains have weakened due to the impact of Covid-19, commodity prices have plummeted, and the possibility of a global economic crisis is increasing. The widespread spread of the corona virus or Covid-19 is starting to impact more than half of the cooperatives and Small and Medium Enterprises in North Sumatra. There are around 2.8 million MSMEs in northern Sumatra, but no more than 20% of those who have permits or licenses at the Cooperative Office are around, 380,000. The position of MSMEs is considered very significant because this sector is not only a source of livelihood, but also provides direct and indirect employment opportunities to people with relatively low levels of knowledge and skills. The payment system industry developed the Quick Response Code Indonesia Standard (QRIS) together with Bank Indonesia (BI) to make processing transactions using QR codes easier, faster and more efficient. Based on the existing conditions, the aim of this research is to improve the digital payment system to improve the sales performance of MSMEs in the city of Medan. The aim of this research is to measure and examine the ability of the variables usage of e-commerce, usage of QRIS, digitalization transformation in increasing competitive advantage and ultimately increasing the sales performance of MSME players in the city of Medan. The research results conclude that usage of e-commerce, usage of qris, digital transformation positively and significantly predict competitive advantage. Apart from that, this research also confirms that digital transformation positively and significantly predicts sales performance.
Peran Green Marketing Mix terhadap Green Consumer Behavior pada Produk Eco-label Damanik, Hanna Meilani; Steven, Orlando; Silaban, Frederick Saroha; Sipayung, Paingotwin Radison
Jurnal Ekonomi Efektif Vol. 7 No. 1 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i1.43787

Abstract

Tujuan dari penelitian ini adalah  untuk  memberikan  wawasan  bermanfaat  bagi  perusahaan  dalam  mengembangkan  strategi  pemasaran  mereka sehingga dapat memberikan manfaat bagi dunia akademis maupun praktis di mana conceptual framework yang diajukan dapat memberikan kontribusi dan tambahan  literatur  terkait green  marketing, serta  berimplikasi  positif  bagi  para  pemasar  produk  ramah lingkungan. Penelitian  ini  bertujuan  menganalisa  faktor-faktor  yang  mendorong Green Consumer Behaviour pada produk ber eco-label. Teknik  sampling  yang  digunakan  adalah purposive  sampling dan  sebanyak  150  responden berpartisipasi  dalam  penelitian  ini. Penelitian ini termasuk dalam jenis penelitian kuantitatif. Data yang digunakan adalah data primer yang diperoleh melalui kuesioner yang dibagikan oleh peneliti dengan pengambilan sampel berdasarkan kriteria yang telah ditentukan. Penelitian ini menggunakan  analisis  jalur  dengan  Partial  Leasts  Square  (PLS)  sebagai  metode  analisis. Data  yang  terkumpul  dianalisa  menggunakan  bantuan software  SmartPls  versi 3.3.
Business Model Innovation in the Digital Ecosystem: The Role of Transformation, Readiness, and Digital Inclusion for Sustainable Economic Growth Sitorus, Sunday Ade; Siagian, Nalom; Steven, Orlando
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 2 (2025): July - December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i2.3808

Abstract

The rapid acceleration of digital transformation has changed the business landscape worldwide, but micro, small, and medium enterprises (MSMEs) in developing regions continue to face structural gaps in digital readiness and inclusion. In Medan, Indonesia, where MSMEs are the backbone of the economy, limited digital adoption and uneven readiness hinder their ability to maintain competitiveness and contribute to inclusive economic growth. This phenomenon highlights the importance of analysing how digital transformation variables interact with innovation processes and collaborative ecosystems to generate sustainable economic outcomes. The objective of this study is to investigate the indirect effects of digital readiness, digital inclusion, and digital transformation on sustainable local economic development through the dual mediation of innovation business models and ecosystem business models. Using an explanatory quantitative design, data were collected from 200 SMEs in Medan that had been involved in digitalisation for at least two years. Structural Equation Modelling–Partial Least Squares (SEM-PLS) was applied to test the proposed Digital Ecosystem Innovation Model (DEIM). The results show that digital readiness, inclusion, and transformation do not have a direct effect on sustainable economic growth. Instead, their impact becomes significant when mediated by innovation and ecosystem business models. Digital readiness strongly drives innovation, while digital inclusion enhances both innovation and ecosystem collaboration. Furthermore, the ecosystem business model emerges as the strongest predictor of sustainable local economies, highlighting the importance of coordinated value creation among stakeholders. This study concludes that digital transformation should not be viewed as an end goal, but rather as a systemic process requiring business model adaptation and the development of collaborative ecosystems. This research contributes theoretically by expanding the Technology–Organisational Environment (TOE) framework through the DEIM model, integrating readiness, inclusion, and innovation into a holistic approach. Practically, this research provides policy insights to improve the resilience of MSMEs through digital literacy, innovation capacity, and cross-sector collaboration.
Co-Authors DAMANIK, HANNA MEILANI Frederick Saroha Silaban Nababan, Youkki Pasaman Silaban, Pasaman Siagian, Nalom Simanjuntak, Agus N. Simanjuntak, Sabriana S. Sipayung, Paingotwin Radison