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All Journal Jurnal Analisa Akuntansi dan Perpajakan
binti Jamil, Amirah
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Economics, Econometrics & Finance Social Sciences Other

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THE INFLUENCE OF SOCIAL MEDIA, SEARCH ENGINE OPTIMIZATION, CONTENT STRATEGY, AND FINANCIAL REPORT QUALITY ON BUSINESS GROWTH Darmayanti, Novi; Manaf Dientrimei, Abdul; Ali Wafa, Moh; Imama Nurun Najjah, Fella; binti Jamil, Amirah
Jurnal Analisa Akuntansi dan Perpajakan Vol. 8 No. 2 (2024): Jurnal Analisa Akuntansi dan Perpajakan
Publisher : Prodi Akuntansi FEB UNITOMO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jaap.v8i2.8782

Abstract

ABSTRACT This study aims to examine the influence of social media, search engine optimization, content strategy, and financial report quality on business growth (A Study on Micro-Enterprises in Lamongan Regency). This research was conducted in Lamongan, involving 99 micro-enterprise owners throughout Lamongan Regency as respondents. This quantitative study employs multiple linear regression. The technique is processed with SmartPLS to analyze several hypotheses. The inter-correlation model between the four variables in this study reveals that social media, content strategy, and financial report quality have a significant correlation with business growth; however, the search engine optimization variable does not have a significant correlation with business growth. Keywords: Social Media, Search Engine Optimization, Content Strategy, Financial Report Quality.
Co-Authors Ali Wafa, Moh Imama Nurun Najjah, Fella Manaf Dientrimei, Abdul Novi Darmayanti