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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Limanauw, Giany Caroline Theresia
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Analisis Pandangan Milenial tentang Asuransi sebagai Prioritas Keuangan Utama Menggunakan K-Means dan Decision Tree Limanauw, Giany Caroline Theresia; Oetama, Raymond
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 1 (2024): JANUARY-MARCH 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i1.1445

Abstract

Millennials, despite being the largest population segment in Indonesia, show little interest in insurance, with only 6-7% having coverage. This raises concerns about their financial preparedness and protection against unforeseen events. Many lack well-thought-out financial plans, focusing on immediate gratification and overlooking risk management, including insurance. This study aims to discover ways to revive millennials' awareness about the importance of insurance in achieving financial stability and well-being. This study employs a questionnaire for data collection and analyzes the data using k-means and decision tree algorithms. Based on the k-means algorithm and decision tree, it was found that many millennials lack insurance coverage. Reasons include lack of understanding, financial constraints, fear of deception, and considering insurance, not a priority. Young adults aged 21-29 showed a better understanding of insurance, but still, a significant portion remains uninsured. These insights can be used to develop educational programs and communication strategies that aim to bridge the awareness gap and increase insurance literacy among millennials
Co-Authors Oetama, Raymond