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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Cahaya Mandalika
Jacob, Delicia Regina
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media

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Live Streaming TikTok Sebagai Strategi Komunikasi Pemasaran Pada Brand Skincare Jacob, Delicia Regina
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 2 (2024): APRIL-JUNE 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i2.1613

Abstract

This research investigates using TikTok live streaming as a creative marketing communications strategy in the skin care industry. The research method used is descriptive qualitative with a basis in marketing communication theory and new media concepts. Through interviews and focus group discussions, this research explores how the skincare brand "Skintific" utilizes TikTok's live streaming feature to expand the market and increase sales. The research results show that Skintific has successfully integrated live streaming with a marketing communications mix, such as advertising, promotions, personal sales, and direct marketing, creating interactions that positively impact the audience. These findings underscore the importance of adapting to new trends in social media as an integral part of an effective marketing strategy. The practical implication of this research is to provide insight for marketing practitioners in optimizing live streaming as a powerful and impactful communication tool in modern marketing. In conclusion, the use of TikTok live streaming is a potential and relevant strategy to increase consumer engagement and expand market reach for skin care brands and similar industries. By taking advantage of new features on TikTok, such as live streaming, personal selling adjustments, relevant communication approaches, effective click-to-action, product layout, right pricing, and discounts, Skintific recorded significant growth from 2021 to the moment.
PENYALAHGUNAAN FUNGSI MARKETPLACE DIGITAL SHOPEE “KEY LOGISTIC SHOP” DALAM MENGOMUNIKASIKAN PRODUK PALSU MAYBELLINE TERHADAP KEPUASAN PELANGGAN Jacob, Delicia Regina; Ardanari, Ilona Amadea; Prajnadi, Prajnadi
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 1 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1338

Abstract

Due to the increase knowledge in technology, affects the public to distribute and be able to obtained information better. Everyone could freely use media to communicate unlimited things, such as product that they would like to bargain to their buyer. But, not infrequently, there are many person who use this unlimited chance by cheating, such as selling fake big brand products, don’t take responsibility for their negligence intentionally or unintentionally, only pay attention to the quantity of purchase amount, and indifferent to customer complaints. Marketplace should have become a place to disseminating honest information and customer have the right to get a satisfactory transaction. But in our observation with one shop in Shopee, which is Key Logistic Shop, we found the big brand beauty product, Maybelline, is faked and sold until disappoints many customers due to the bad quality and irresponsible seller.
Co-Authors Ardanari, Ilona Amadea Prajnadi, Prajnadi