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All Journal Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat AJAD : Jurnal Pengabdian kepada Masyarakat
Arhasy, Aneu Nurkhalifah
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Pelatihan Seni Ecoprinting: Membawa Desa Sukaraharja ke Dunia Mode Ramah Lingkungan Susanto, Laela; Arhasy, Aneu Nurkhalifah; Nurkarim, Syamsu; Rakista, Putri Mutiara
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): AUGUST 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i2.350

Abstract

This activity was carried out in Sukaraharja village, which has a lot of plant potential to be used as material for making eco-prints. The purpose of this service is to enable the villagers to use the potential of the plants in the environment and at the same time increase the family income, which ultimately improves the economy of the residents. The method used in this service activity is direct practice in the production of ecoprint, which is carried out in the Sukaraharja. The stages of this activity include training on how to make ecoprint batik, starting with the presentation of materials and continuing with hands-on practice. Through this activity, it is expected that the community will gain insight and skills in using and creating the potential around their place of residence to make eco-print fabrics. It is also hoped that this activity will boost the village economy by creating new jobs. With these business opportunities, it is hoped that eco-print products can be favored and loved by the wider community and provide employment opportunities for the community to produce works that can be applied with eco-print.
PELATIHAN DIGITAL MARKETING: PENGENALAN GOOGLE MY BUSINESS BAGI PELAKU UMKM DI DESA SUKAHURIP, KABUPATEN CIAMIS Firdaus, Dian; Romdoni, Muhammad Luthfi; Yusuf, Riang Akbar; Arhasy, Aneu Nurkhalifah; Rachman, Bobi
Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Vol 6, No 2 (2025): Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sawala.v6i2.59390

Abstract

Era digitalisasi membuka peluang besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM), terutama dalam meningkatkan daya saing dan memperluas pasar melalui pemasaran digital. Namun, UMKM di wilayah pedesaan sering kali belum memanfaatkan teknologi ini secara optimal. Penelitian ini berfokus pada pelatihan pemasaran digital menggunakan platform Google My Business bagi pelaku UMKM di Desa Sukahurip, Kabupaten Ciamis. Tujuan pelatihan ini adalah untuk meningkatkan visibilitas dan penjualan produk UMKM melalui optimalisasi strategi pemasaran digital. Hasil pelatihan menunjukkan adanya peningkatan pemahaman dan penerapan pemasaran digital di kalangan pelaku UMKM, yang secara signifikan berdampak pada peningkatan visibilitas serta penjualan produk mereka. 
Co-Authors Bobi Rachman Firdaus, Dian Laela Susanto Nurkarim, Syamsu Rakista, Putri Mutiara Romdoni, Muhammad Luthfi Tarwiyyah, Wiwi Yusuf, Riang Akbar