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Journal : Formosa Journal of Science and Technology (FJST)

Digital Empowerment: Transformation of Women's Body Display Norms in the Age of Social Media Bai, Ali; Vahedian, Morteza; Hessari, Hassan; Bai, Mohammad; Ghahreman, Rashin; Piri, Hasan
Formosa Journal of Science and Technology Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i8.10862

Abstract

The increasing prominence of body display on social media has transformed how women engage with self-presentation and identity construction. This study examines the role of digital platforms, particularly Instagram, in reshaping norms surrounding body image and physical capital. Through 29 in-depth interviews, the research explores how women navigate digital spaces to express their identities, often challenging traditional societal expectations. Social media provides a unique environment where users can both display and reconfigure their physical appearance, empowering women to redefine their self-image. However, the freedom offered by these platforms also introduces challenges, such as heightened body dissatisfaction and mental health concerns, driven by the pressures of online visibility and comparison.