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All Journal Jurnal Teknologi Informasi dan Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Sidiq Setyawan
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Arts Humanities Computer Science & IT Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences

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PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN (STUDI KASUS PADA AKUN INSTAGRAM @LIMELITERENTALKAMERA & @SOLOLENSA) Nuryasin, Naafi' Irsyad Luqman; Sidiq Setyawan
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 4 (2023): EDISI OKTOBER
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v8i4.118

Abstract

Di zaman yang serba digital saat ini, hampir semua orang memanfaatkan media sosial untuk berbagai hal seperti hiburan, mencari informasi, bahkan dalam hal bisnis sekalipun dapat dimanfaatkan sebagai media dalam melakukan komunikasi pemasaran. Penelitian ini memiliki tujuan untuk meneliti komunikasi pemasaran yang dilakukan oleh Limelite Rental Kamera pad media sosial Instagram. Limelite Rental Kamera dipilih sebagai subjek penelitian karena pada akun media sosial Instagram mereka tidak hanya mengunggah postingan mengenai apa saja yang mereka sewakan, namun juga hal-hal lain yang masih dalam ranah fotografi dan videografi. Teori yang digunakan pada penelitian ini adalah teori The Circular Model of Some. Penelitian ini menggunakan metode penelitian kualitatif dengan subjek penelitian akun Instagram @limeliterentalcamera dan @sololensa. Pengumpulan data dilakukan secara wawancara dan juga observasi guna memperoleh informasi. Hasil penelitian menunjukkan bahwa Limelite Rental Kamera dalam komunikasi pemasarannya pada Instagram melibatkan semua elemen The Circular Model of SOME. Melalui Instagram Limelite Rental Kamera memanfaatkan berbagai fitur pada Instagram seperti Instagram Story, Reels, dan Live.
Analisis Semiotika Roland Barthes dalam Respresentasi “Genosida Palestina” pada Karya Foto Motaz Azaiza Syahkist Afi Daib; Sidiq Setyawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4652

Abstract

This study aims to analyze the signs and messages contained in Motaz Azaiza's photographs depicting the genocide in Palestine. In the era of technological development, photography has become an effective medium for conveying information and events to the public. Motaz Azaiza, as a famous photographer from Palestine, has succeeded in drawing the world's attention to the issue of genocide through his works that are rich in meaning and symbols. The method used in this study is a qualitative approach with a descriptive design. Primary data was obtained from the Instagram account @motaz_azaiza with data collection techniques through documentation and observation. This study also applies a data credibility test through triangulation, which compares observational data and documentation to ensure the accuracy of the information obtained. The results of the study show that Azaiza's photographs not only present the genocide event, but also contain a deep message about the condition of civil society in Palestine. Through semiotic analysis, this study identifies various signs that present complex social and political phenomena. This study is expected to contribute to semiotic studies in understanding how genocide visualization can influence public perception of the conflict in Palestine.
Strategi Manajemen Kesan Pemandu Wisata dalam Meningkatkan Daya Tarik Wisata Galeri Lokananta Restikanaya Sylvana Haryanti; Sidiq Setyawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4715

Abstract

Lokananta Gallery is one of the historical tourist destinations in Solo City that has undergone revitalization to increase its appeal. One of the efforts made is the provision of tour guide services. However, this service still faces challenges, such as lack of attention from visitors and the diversity of tourist characteristics, which can hinder the effectiveness of information delivery. In this context, impression management strategies become important as an interpersonal communication approach that can shape tourists' positive perceptions of the tourism experience. This study aims to examine the impression management strategies used by tour guides in increasing the appeal of Lokananta Gallery. The method used is descriptive qualitative with a case study approach. Data were obtained through in-depth interviews with three tour guides, and analyzed using Erving Goffman's impression management theory. The results showed that tour guides implemented five impression management strategies, namely ingratiation (building closeness with visitors), self-promotion (showing personal competence), exemplification (showing dedication and positive values), supplication (creating a humble impression), and intimidation ceriagan (subtly showing authority). Implementing these strategies has been shown to help build a professional image of guides, increase enjoyable interactions, and strengthen visitors' positive impressions of the Lokananta Gallery.
THE USE OF INSTAGRAM AS A MEDIUM OF COMMUNICATION FOR THE CRYPTO COMMUNITY (A Case Study of the Indonesian Crypto Community on the @coinvestasi Account) Tri Putra Ramadani Ibrahim; Sidiq Setyawan
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 16 No. 2 (2025): September
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v16i2.1239

Abstract

This study explores the utilization of Instagram as a communication medium for the crypto community in Indonesia, focusing on the @coinvestasi account. The objective is to understand how Instagram functions as a platform for information sharing, education, and community interaction related to cryptocurrency and digital assets. The research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with community representatives and followers, as well as documentation of Instagram content. The analysis was guided by the Circular Model of SoMe, which emphasizes four aspects: share, optimize, manage, and engage. The findings indicate that @coinvestasi uses Instagram strategically to deliver educational content, news updates, and interactive materials that attract and engage its audience. Various features such as feed posts, stories, reels, polls, and live sessions are utilized to encourage participation and foster two-way communication. The account successfully builds trust among followers by providing consistent, fact-based, and accessible information, while also creating opportunities for direct interaction and community growth. This research highlights the role of Instagram as an effective medium for building digital communities, particularly in emerging sectors such as cryptocurrency. The study contributes to the understanding of social media strategies in financial literacy and digital investment education, offering insights for practitioners, researchers, and community managers in leveraging social platforms for communication and engagement.
Strategi Komunikasi Edukasi Tuberkulosis Akun Instagram @tbc.komunitas berdasarkan The Circular Model of SOME Theory Raisa Setya Rahmadhani; Sidiq Setyawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5949

Abstract

This study aims to examine how the Instagram account @tbc.komunitas, managed by PR Konsorsium Komunitas Penabulu-STPI, implements communication strategies in conducting health education and promotion, particularly regarding Tuberculosis, through the Circular Model of SOME Theory approach. This research employs a descriptive qualitative method with data collection techniques consisting of interviews with the communication team of PR Konsorsium Komunitas Penabulu-STPI and direct observation of the Instagram account @tbc.komunitas. The result show that the account utilizes social media as a medium for health education and promotion while applying communication strategies aligned with the stages of the Circular Model of SOME Theory. The share stage focuses on building identity and audience trust; optimize emphasizes content relevance to audience needs; manage involves interaction management and periodic evaluation; and engage is carried out through collaborations with the Ministry of Health and other health organizations. These strategies reflect the team’s efforts to establish adaptive and interactive communication in delivering health education, although the implementation has not yet been fully optimized.
Analisis Strategi Komunikasi Komunitas Yayasan Mentari Sehat Indonesia Mengenai Eliminasi TB di Kabupaten Klaten : Perspektif Teori Difusi Inovasi Hadiba Qotrunnada; Sidiq Setyawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5950

Abstract

This study aims to determine the communication strategy used by the Mentari Sehat Indonesia Foundation (MSI) in Klaten Regency in its Tuberculosis (TB) elimination program. The background of this study is the high number of TB cases in Klaten Regency, thus emphasizing the importance of communication in disseminating health information, especially regarding Tuberculosis, to the public. This study uses a descriptive qualitative method using Everett M. Rogers' innovation diffusion theory. Data collection techniques include in-depth interviews and observations of cadres and counseling participants. The results of this study indicate that the main innovation used is counseling as a means of conveying information about TB. It has a relative advantage because it can provide knowledge and increase public awareness of TB. The communication channels used are interpersonal communication (face to face) and Instagram social media as a supporting medium. Obstacles experienced include the negative stigma in the community regarding TB. The role of agent of change and opinion leaders greatly influences the acceptance of innovations in the community. Based on the four elements of innovation diffusion consisting of innovation, communication channels, timeframe, and social systems, the communication strategy at the Mentari Sehat Indonesia Foundation (MSI) in Klaten Regency is considered effective in providing knowledge, forming positive attitudes and increasing public awareness of TB.
Co-Authors Hadiba Qotrunnada Nuryasin, Naafi' Irsyad Luqman Raisa Setya Rahmadhani Restikanaya Sylvana Haryanti Syahkist Afi Daib Tri Putra Ramadani Ibrahim