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All Journal Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Utami Pinem, Meyka Septira
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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INOVASI PETUGAS HUMAS IMIGRASI SOEKARNO HATTA BERBASIS AI DAN PENGARUHNYA TERHADAP PERSEPSI PUBLIK Utami Pinem, Meyka Septira
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 1 (2024): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i1.175

Abstract

AI (Artificial Intelligence) menjadi salah satu inovasi teknologi yang datang dari dunia 4.0. Dibalik kecepatan perkembangan teknologi AI yang mampu melakukan banyak keterampilan yang dimiliki manusia, selain mendapat tanggapan baik juga kerap direspon sebagai suatu ancaman bagi beberapa pekerjaan diantaranya jurnalisme dan public relation (PR). Kekhawatiran ini dikenal dengan istilah “AI Anxiety”. Penelitian ini membahas mengenai penerapan AI pada dunia public relation di Indonesia. Dimana salah satu perusahaan BUMN telah menerapkan karakter AI sebagai asisten komunikator tim humas perusahaan di media sosial. Melalui proses pengumpulan data dari 2 konten instagram perusahaan tersebut yang diupload pada bulan Mei 2023, dengan metode analisis konten dan didapatkan interaksi positif masyarakat berkurang 15,3%. Komentar netizen kemudian dianalisis untuk melihat kepuasan masyarakat terhadap humas AI yang dikaitkan dengan teori 3 pilar peran humas. Penelitian ini memiliki kebaruan dalam hal topik penerapan artificial intelligence pada public relation di sosial media perusahaan BUMN di Indonesia.
The Shift from Print to Digital Media and Its Effect on Users' Media Literacy in Critiquing the Depth of News: A Systematic Literature Review Utami Pinem, Meyka Septira
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 2 No. 11 (2023): Edunity : Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v2i11.179

Abstract

Since the global outbreak of coronavirus, the existence of print media has been displaced by online media which the public can easily access any information from their smartphones. However, with this change the credibility of online media is often questioned because of the rampant fake news circulating, where one of the reasons is accessibility that everyone could become a writer. On the other hand, the editing process is considered not as strict as the printed media, so that it has a stigma that this news is just faster than the others but without any appropriate confirmation of facts. Thus this systematic literature review study will discuss the effect of changing print media to digital media and its influence on user media literacy in criticizing news The results obtained show that there are still many people, especially the younger generation, who cannot distinguish fake news from the accurate one. In conclusion critical media literacy is needed so that journalism in the future does not experience setbacks.
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