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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Al-Tijary : Jurnal Ekonomi dan Bisnis Islam
Zulfaturrohmaniyah, Zulfaturrohmaniyah
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Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Social Entrepreneurship: Model dan Strategi Bertahan Bisnis Gojek di Era Covid-19 Faizah, Fita Nurotul; Zulfaturrohmaniyah, Zulfaturrohmaniyah
Intelektualita Vol 12 No 1 (2023): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v12i1.15257

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana implementasi dan efektivitas social entrepreneurship sebagai model dan strategi bertahan di era pandemi Covid-19 di PT Gojek Indonesia Cabang Semarang. Metode yang digunakan adalah deskriptif kualitatif dengan studi lapangan. Hasil penelitian menyatakan bahwa PT Gojek Indonesia Cabang Semarang telah menerapkan konsep kewirausahaan sosial yang terdiri dari: 1) nilai sosial meliputi kemudahan mobilitas masyarakat, penciptaan lapangan kerja, promosi mitra GoFood, pengurangan pengangguran, dan peningkatan kesejahteraan, 2) masyarakat sipil seperti gotong royong dan pelestarian kearifan lokal, 3) inovasi yaitu kerjasama dengan sejumlah kementerian agar mitra pengemudi mendapatkan skema bantuan, program J3K, jaminan kesehatan dan penyuluhan kesehatan melalui notifikasi aplikasi dan 4) kegiatan ekonomi termasuk pendampingan program untuk ODP dan PDP. Selanjutnya, penerapan kewirausahaan sosial di PT Gojek Indonesia Cabang Semarang dinilai efektif. Namun, perlu evaluasi pada harga. Meskipun demikian, dapat disimpulkan bahwa bisnis PT Gojek Indonesia Cabang Semarang tidak hanya berorientasi pada keuntungan tetapi juga berorientasi pada sosial.
GoFood Vs ShopeeFood: Manakah yang Menjadi Pilihan Generasi Z? Faizah, Fita Nurotul; Zulfaturrohmaniyah, Zulfaturrohmaniyah
Al-Tijary AL-TIJARY VOL. 7, NO. 2, JUNI 2022
Publisher : Faculty of Islamic Economics and Business Sultan Aji Muhammad Idris State Islamic University Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/at.v7i2.4801

Abstract

The presence of online food delivery platform makes it easier for people to order food online without having to come directly to the restaurant. This study aims to ascertain Generation Z's preference for online food delivery between ShopeeFood and GoFood based on the notion of the marketing mix from an Islamic economics perspective. A comparative descriptive methodology was adopted. The research participants at the time were Generation Z from Semarang City. About the sample that was obtained through accidental sampling under non-probability sampling. While research data was gathered from observations, questionnaires, observations, interviews, and documentation. According to the findings, Generation Z prefers ShopeeFood over GoFood. From a sharia economic perspective, this can be seen in the 7P marketing mix, which includes: pragmatism & product aspects, which explain that even though there are more GoFood merchants, Generation Z prefers ShopeeFood because the necessary menu options are also available in the market, while the pertinence & promotion aspect, which explains ShopeeFood offers more promos even though it claims the promo is easier on GoFood, and the palliation & price aspect, where Shop. The results are not significantly different for the factors of persistence and process, patience and environment, peer support and people, pedagogy and environment, and so on. The implications of this study for both platforms need to expand the reach of merchants so that the availability of popular menus at competitive prices can strengthen promotional strategies and can be an important factor to maintain consumer satisfaction.
Co-Authors Fita Nurotul Faizah