Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Abdul Ahmad Hafidh Nurmansyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Pemasaran Media Sosial dan Inovasi Produk terhadap Minat Beli pada Produk Fashion Merek Mayoutfit di Kota Bandung Poetri, Zahra Fauzia; Abdul Ahmad Hafidh Nurmansyah
Intelektualita Vol 13 No 1 (2024): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v13i1.21211

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel pemasaran media sosial dan inovasi produk terhadap minat beli pada produk fashion merek Mayoutfit di Kota Bandung. Penelitian ini dilakukan menggunakan metode kuantitatif dengan data primer yang diperoleh dari penyebaran kuesioner. Teknik pengeolahan dan analisis data yang digunakan dalam penelitian ini terdiri dari : uji normalitas, uji multikolinearitas, uji heterokedastisitas, analisis deskriptif dan analisis regresi berganda dengan uji t. Berdasarkan hasil penelitian ini diperoleh bahwa pemasaran media sosial dan inovasi produk secara parsial berpengaruh positif terhadap minat beli.
Pengaruh Dimensi E-WOM Terhadap Revisit Intention Melalui Destination Image Sebagai Variabel Mediasi Wisatawan Kebun Binatang Bandung Amelia Khoirun Nissa; Abdul Ahmad Hafidh Nurmansyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9646

Abstract

This study aims to analyze the effect of E-WOM dimensions on revisit intention through destination image as a mediating variable for tourists visiting Bandung Zoo. The study population consists of male and female tourists who have read about Bandung Zoo through the internet, using purposive sampling to collect samples. Respondents are tourists aged at least 17 years who have visited Bandung Zoo at least once in the last two years. The sample size used in this study was 100 respondents. Data was collected through Google Forms based on a Likert scale, and multiple linear regression analysis was conducted using SPSS version 26 and the Sobel test. The results of the study indicate that the E-WOM dimension has a positive influence on destination image. The E-WOM dimension has a positive influence on revisit intention. Furthermore, destination image has a positive influence on revisit intention. Destination image is able to mediate the influence of E-WOM quality and E-WOM quantity on revisit intention. Therefore, the management of Bandung Zoo can prioritize improving all indicators that form E-WOM and destination image, as this is expected to have a positive impact on revisit intention.
The Influence of Electronic Word of Mouth (EWOM) on Repurchase Intention Brand Image as a Mediating Variable: Study on Consumers of Maybelline Blush Product in Bandung Sahrin Nuru Hayyu; Abdul Ahmad Hafidh Nurmansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.3764

Abstract

The purpose of this study is to examine the influence of electronic word of mouth (eWOM) on repurchase intention, mediated by brand image, among consumers of Maybelline blush products. The instruments used in this research have passed validity and reliability tests. These instruments were utilized to collect data from respondents who have purchased Maybelline blush and are aged between 15-45 years old and have experience using Maybelline blush. A total of 138 individuals participated in this study. The data collection technique employed was cross-sectional or one-shot study. The data analysis technique used was multiple linear regression conducted using SPSS version 25, supplemented by the Sobel test. Out of ten proposed research hypotheses, seven were supported by empirical data. The findings of this study indicate that brand image mediates the influence of valence of opinion and content, as dimensions of electronic word of mouth (eWOM), on repurchase intention. Meanwhile, the use of other concepts to directly influence repurchase intention could be suggested for future research. These research results are beneficial for stakeholders involved in designing strategies relevant to enhancing these attribute qualities.
Co-Authors Amelia Khoirun Nissa Poetri, Zahra Fauzia Ramly Febriansyah Sahrin Nuru Hayyu