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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Informasi Pengabdian Masyarakat Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Jurnal Riset Multidisiplin Edukasi
Rizky Fauzi
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Berbagai Macam Kegiatan Posyandu di RW 011 Pada Batita Maupun Balita Solah Abdul Razak; Tiara Amda Meilika; Mardiani Puji Lestari; Qurratuaini Zhafirah; Andini Febriyani; Muhammad Arief Effendi; Iis Nur Romadhona; Muhsin Asrul; Rizky Fauzi; Andhika Nugraha; Tengku Abdurrahman Rajak; Kresna Deska Adji; Risma Wati; Meilinda Ika Dewi
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i1.765

Abstract

Posyandu is a basic health activity organized from, by and for the community assisted by health workers. The definition of Posyandu is also a forum for health care carried out from, by and for the community, guided by related officers. Posyandu is a center for community activities in the effort to provide health services and family planning. This routine activity carried out in RW 011 is able to check up to 30 toddlers and toddlers each month and even more. The results of the identification of problems faced by partners are that there are still many lack of parents who are on time in checking their children to the nearest posyandu. The implementation method is by uniting the posyandu in RW 011 so that they can make routine inspections.
Pengaruh Social Media Campaign Bijakkelolasampah Terhadap Sikap Peduli Lingkungan Pada Followers Waste4change Alessandro Dirgantara; Rizky Fauzi
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 4 No. 1 (2024): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v4i1.753

Abstract

The use of single-use plastic products causes the accumulation of plastic waste. Waste4Change offers solutions for waste management through the #BijakKelola Sampah campaign. Social media campaigns allow messages to reach a very wide audience. Millions of people from various geographical locations can be reached easily through social media platforms like Instagram. Social media is quickly becoming popular as a platform that has a major influence on campaign messages. Social media and broadcasting have a complementary relationship and have an impact on how messages or content are delivered, accessed, and interacted with audiences. The aim of this research is to evaluate how the social media campaign #BijakManagewaste impacts the environmental care attitudes of @Waste4Change followers. The research method used is quantitative and uses simple linear regression analysis techniques by determining a slovin sample or 100 respondents by determining probability sampling. Distributing questionnaires to respondents via Google Form with questions with a positive Likert scale value. Processing the data that has been collected uses SPSS 26. The analysis testing techniques used include Respondent Characteristics with the criteria of Age, Gender and Education. The next tests are Descriptive Analysis, Validity Test, Reliability Test, Simple Regression Coefficient and T Test. The research results obtained are about Social Media Campaign #BijakKelolaSampah @Waste4Change on Environmental Care Attitudes It is known that the Social Media Campaign #BijakKelolaSampah @Waste4Change has a significant influence on Environmental Care Attitudes
Peran Copywriter dalam Pembuatan Kampanye Iklan “Jakarta 101” Wisata Lokal di Jakarta Rayhan Amelia Putri; Rizky Fauzi
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 1 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i1.326

Abstract

Investment encouragement is needed in the tourism sector involving participation from the community, businesses, as well as local and central governments. This collaboration is crucial to ensure a shared commitment to developing the tourism potential with sustainable growth and positive impact. The "Jakarta 101" advertising campaign has produced a video showcasing three unique local tourist destinations in Jakarta, each with its own distinct characteristics, hidden gems, and profound meanings. One of them is a coffee shop that employs individuals with disabilities, adding a unique dimension to its significance. Additionally, Jakarta boasts an educational museum with knowledgeable guides explaining its historical artifacts, along with other educational spots focused on environmental care and recycling, previously plagued by high crime rates. In this advertising campaign, a copywriter is responsible for the pre-production stages, including scriptwriting and formulating interview questions for the speakers. The copywriter plays a pivotal role in designing the advertising communication concept, maintaining brand consistency, and supporting the brand experience in various scenarios. The role of a copywriter increasingly demands digital and technological skills due to the evolving times. This research aims to enhance the skills of copywriters in creating the "Jakarta 101" advertising campaign and provide fresh insights into the role of copywriters in content creation. Copywriting in advertising holds a crucial role, serving as a bridge between potential consumers and the purchasing decision.
Pengaruh Iklan YouTube Lazada “Pengiriman Cepat Gratis Ongkir” Terhadap Brand Awareness Pada Gen Z di Bogor Dea Arneta Setyovani; Rizky Fauzi
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 6 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juni 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i6.561

Abstract

The growth of e-commerce users in Indonesia continues to increase, reaching 196.47 million people in 2023 with a 9.8% increase from the previous year. It is predicted that the number of users will reach 208.55 million by the end of 2024. The impact of the rapid growth of e-commerce in Indonesia has triggered intensified business competition among companies in the sector, prompting them to strengthen their brands through advertising strategies, including through the YouTube platform. As one of the e-commerce companies in Indonesia, Lazada has been using the YouTube platform to promote its brand. One of Lazada's ads featuring Isyana Sarasvati with the message “Fast Delivery Free Shipping” has caught the attention of many people, with over 319 million views. This study aims to determine the influence and how much influence Lazada's YouTube ad “Fast Delivery Free Shipping” has on brand awareness among Gen Z in Bogor. This study uses a quantitative method with non-probability sampling with Convenience Sampling technique distributed to 100 respondents, where questionnaire fillers with the criteria are YouTube user respondents, exposed to Lazada “Fast Delivery Free Shipping” advertisements, generation Z with ages 18-26 years, and domiciled in Bogor. The results of this study indicate that Lazada's YouTube ad “Fast Delivery Free Shipping” has an influence on Brand Awareness in the category of brand recognition among generation Z in Bogor.
Co-Authors Alessandro Dirgantara Andhika Nugraha Andini Febriyani Dea Arneta Setyovani Iis Nur Romadhona Kresna Deska Adji Mardiani Puji Lestari Meilinda Ika Dewi Muhammad Arief Effendi Muhsin Asrul Qurratuaini Zhafirah Rayhan Amelia Putri Risma Wati Solah Abdul Razak Tengku Abdurrahman Rajak Tiara Amda Meilika