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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI
Mulyadi, Iffa Salsabila
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Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PROMOSI FILM MENCURI RADEN SALEH DI TWITTER PADA AKUN @mrs_film DAN MINAT MENONTON GENERASI Z Mulyadi, Iffa Salsabila; Achmad Ismail, Oki
Linimasa : Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): Januari 2024
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v7i1.9839

Abstract

ABSTRACT Twitter is one of the social media platforms that is not only used to communicate, but also used as a media for delivering information and entertainment in the form of microblogs. Promoting through Twitter gives companies a great opportunity to connect with a large audience to build relationships. Although Twitter is not the social media with the highest number of users in Indonesia, Mencuri Raden Saleh is the first Indonesian movie with the heist genre. Mencuri Raden Saleh Movie actively promotes on Twitter through the official @mrs_film account and the hashtag #MencuriRadenSaleh Movie by utilizing Twitter microblogging. The @mrs_film account is also the account with the most followers among the 15 most watched Indonesian films in 2022. Therefore, this study was conducted to determine how much influence the promotion of the Stealing Raden Saleh Movie on Twitter on the @mrs_film account has on Generation Z's interest in watching. This research uses the SOR Theory (Stimulus-Organism-Response) to see if the promotion from Twitter can produce the effect of wanting to watch the Mencuri Raden Saleh movie to Generation Z. The research method used is quantitative, with a purposive sampling sample because there are criteria that must be met in filling out the questionnaire (Twitter users and Generation Z). and distributing questionnaires via direct message and Twitter base. This study uses data analysis including descriptive analysis, normality test, heteroscedasticity test, simple linear regression test, coefficient of determination, correlation coefficient, and t hypothesis test. Based on the results of these tests, the variable promotion of the Stealing Raden Saleh Movie on Twitter on the @mrs film account or variable X has a positive effect of 43.8% on variable Y, that is Generation Z's interest in watching. Through the results of this study, Twitter can be considered as one of the promotional media that will give certain effects to the audience. Keywords: Twitter, Promotion, Interest In Watching, Generation Z
Kesehatan Mental Penggemar dalam Lagu My Treasure Mulyadi, Iffa Salsabila; Soedarsono, Dewi K
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.21166

Abstract

Music is a powerful communication tool in health communication that can affect the physical, mental and emotional aspects of individuals. Music is also used as a means to deliver health messages. Music has various genres that continue to grow ranging from Pop, Hip Hop, RB, Reggae, Jazz, and others. These music genres then develop into sub-genres of music, one of which is K-Pop or Korean Pop. Indonesia is the third most streamed country in K-Pop music. According to a report from Twitter, Indonesia is the country with the most K-Pop fans in the world. The K-Pop phenomenon in Indonesia is very rampant, especially among young people, especially generation Z. One of the boy groups from South Korea that is currently actively working is Treasure. Treasure specifically released several songs that contain support for fans, one of which is the song "My Treasure". This research uses Stuart Hall's Reception Analysis which discusses how audiences receive messages or interpret and digest messages, as well as semiotic analysis by Ferdinand De Saussure to examine the meaning of the messages conveyed in the song My Treasure. The meaning of the song "My Treasure" can be understood as a message about self-worth, happiness, and hope. Through the reception analysis, it was found that the majority of informants were in the dominant hegemony position, while the rest were in the negotiation position.
Co-Authors Dewi K.Soedarsono Oki Achmad Ismail