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All Journal Society: Jurnal Pengabdian Masyarakat
Yoppi, Syahrial
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Pemasaran Digital Dalam Meningkatkan Penjualan Risoles Mayones Dinta Adinda, Utami Putri Wahyu; Suprayitno, Suprayitno; Yoppi, Syahrial
Society : Jurnal Pengabdian Masyarakat Vol 2, No 2 (2023): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i2.258

Abstract

In Indonesia Risoles Mayonnaise is served as a snack, but in its native country, France, Risoles are consumed as the main food. Risoles Mayonnaise, a processed product from ”Risol Mayo Dinta” is a home industry product that was founded in 2020. In this digital period, conventional marketing is considered to be not optimal and not developing in the business world. An effort to get and keep consumers is the main thing to be realized in the business world which is increasingly competitive. Therefore, in solving this problem, a digital-based marketing strategy is carried out which can optimize sales of Risol Mayo Dinta. Digital marketing is in the form of a marketplace application with methods that can be applied consisting of three levels, namely analysis, creating an online marketplace, and implementation. Digital marketing suggested as a solution can make it easier for Risol Mayo Dinta to implement its digital marketing strategy. Also, if Risol Mayo Dinta continues to implement digital marketing that is built consistently and stably, of course it can optimize digital-based technology, sales will soar, and affect the profits to be obtained.
Peranan Dan Implementasi Digital Marketing Sebagai Media Pemasaran Corndog.An Untuk Meningkatkan Jangkauan Atau Impresi Nanda, Putri Widiyanti; Suprayitno, Suprayitno; Yoppi, Syahrial
Society : Jurnal Pengabdian Masyarakat Vol 2, No 2 (2023): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i2.259

Abstract

Digital marketing is one of the marketing strategies that utilize the internet and information technology to increase reach or impressions. Digital marketing can be said to be able to help suppliers establish relationships with customers to increase a sense of customer loyalty. Digital marketing is often used by several companies. In addition, digital marketing has Another factor that influences customer loyalty is customer satisfaction. Therefore maintaining old customers is maintaining customer loyalty or a sense of trust. An era that is growing rapidly than from that the "Corndog.an" business uses digital marketing as a marketing medium.
Co-Authors Adinda, Utami Putri Wahyu Nanda, Putri Widiyanti Suprayitno Suprayitno