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All Journal Jurnal Teknik Mesin, Industri, Elektro dan Informatika
Marlince Kadobo
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Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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Analisis Pengaruh Pemasaran Online Terhadap Keputusan Pembeli Produk Metodius Boro Tulit; Marlince Kadobo; Marjelin Putri Ndaparoka; Ningsiana Dappa; Adrianus Soni Wainigha; Petrus Gilfret Putra Bora
Jurnal Teknik Mesin, Industri, Elektro dan Informatika Vol. 3 No. 2 (2024): Juni : JURNAL TEKNIK MESIN, INDUSTRI, ELEKTRO DAN INFORMATIKA
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jtmei.v3i2.3800

Abstract

Micro, Small and Medium Enterprises using internet media for online marketing to gain satisfactory market share. Currently, the Internet is very easily accessed by everyone around the world, including UMKM’s businessmen using the Internet as giving and sharing the information for customers about their products offered online. This paper aims to determine how the Effect of Online Marketing Strategy to increase the profit income of SMEs. Respondents in this research are the Owners / Marketing Managers / staff of SMEs in Sumba Barat Daya. The results of this study seeks to answer the hypothesis. H1 is accepted whereas Ho is rejected, stating that online marketing strategy is a positive influence on increasing the Profit Income of SMEs. Keyword: online marketing, strategy, profit, internet, SMEs.
Co-Authors Adrianus Soni Wainigha Marjelin Putri Ndaparoka Metodius Boro Tulit Ningsiana Dappa Petrus Gilfret Putra Bora