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All Journal Jurnal Riset Akuntansi
Maria Kristina Liu Wea
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Economics, Econometrics & Finance

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Pengaruh Corporate Social Responsibility Terhadap Kinerja Inovasi UMKM Di Kecamatan Alok Timur Maria Kristina Liu Wea; Wilhelmina Mitan; Pipit Niken Aurelia
Jurnal Riset Akuntansi Vol. 1 No. 4 (2023): November : JURNAL RISET AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v1i4.837

Abstract

This research aims to determine the influence of corporate social responsibility on the innovation performance of MSMEs in East Alok District. The method used in this research is a quantitative method. The population in this study were MSME actors in the Alok Timur District with a total of 1,548 MSME actors. The sampling technique used simple random sampling technique with a total sample of 94 respondents. In this study the types of data used are primary data and secondary data. The data collection procedure uses a questionnaire that is measured by a Likert scale. The data analysis technique used in this research uses a simple linear analysis method with descriptive statistical tests, data quality tests, classical assumption tests, and hypothesis tests. The research results show that partially corporate social responsibility has a positive effect on the innovation performance of MSMEs in East Alok District.
Co-Authors Pipit Niken Aurelia Wilhelmina Mitan