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All Journal RETORIKA: Jurnal Ilmu Bahasa
Yosi Septia Sari
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Education Languange, Linguistic, Communication & Media

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Code-Mix Analysis on Maudy Ayunda's YouTube Content Titled "The Science of Love-Maudy Ayunda's Booklist" Yosi Septia Sari; Desi Sukenti
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 3 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.9.3.9099.421-427

Abstract

This research analyzes the phenomenon of code-switching in the video titled “The Science of Love-Maudy Ayunda's Booklist,” uploaded by Maudy Ayunda on a video-sharing platform. The research methodology involves data collection through video analysis to identify instances of code-switching between Indonesian and English in Maudy Ayunda's discourse. Following identification, an analysis is conducted to understand the reasons behind the use of code-switching and its impact on public communication. The research findings indicate that code-switching is employed to enrich information delivery, emphasize concepts, and reach a broader audience. This phenomenon reflects the cultural and linguistic complexity in multilingual societies. Code-switching also plays a role in social inclusion and effective communication. This study provides valuable insights into cross-cultural and cross-linguistic communication and its relevance in the context of globalization and social media.
Co-Authors Desi Sukenti