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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Pancasila International Journal of Applied Social Science
Raihany, Lutfia
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analyzing the effectiveness of digital marketing in building a brand image for the Mulyosari Group Raihany, Lutfia; Sawitri, Dewi Khrisna
Pancasila International Journal of Applied Social Science Том 2 № 03 (2024): Pancasila International Journal of Applied Social Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v2i03.1043

Abstract

Research on the use of digital marketing is an important component in running a business in the current era of society 5.0. In this research, an analysis of the effectiveness of the many types of digital marketing that can be applied by online shop business people is carried out so that they can maximize sales while providing a brand image to customers. This research aims to find out which type of digital marketing is most effective in providing a brand image to customers at the Mulyosari Group. The research method used in this research is a qualitative approach, data collection was carried out through interviews, observation and surveys. The results of data testing show that the most effective digital component used to build a brand image at the Mulyosari Group is marketing through video content, so it is necessary to maximize the creation of marketing content in the form of video. Components that must be improved in video content are in terms of planning, taking videos and posting them to social media. Mulyosari Group's video content must be able to create a brand image for its customers in order to increase product sales.
KINERJA BELUM OPTIMAL? ANALISIS KOMPENSASI DAN DISIPLIN KERJA PADA CV XYZ SURABAYA Raihany, Lutfia; Irbayuni, Sulastri
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.5847

Abstract

This study is motivated by the decline in employee performance at CV XYZ Surabaya, as reflected in sales targets that have not been consistently achieved in recent periods. This situation indicates issues in human resource management that require evaluation. The study examines the influence of managerial factors, particularly compensation and work discipline, on employee performance as an effort to improve the effectiveness of human resource management within the company. Compensation is viewed as a form of appreciation for employees’ contributions, while work discipline reflects employees’ compliance with company regulations and operational standards. The objective of this research is to empirically analyze the effect of compensation and work discipline on employee performance at CV XYZ Surabaya. The study uses a quantitative approach with Partial Least Squares (PLS) analysis, involving 60 respondents from the marketing and warehouse divisions. The results show that compensation contributes to employee performance, with overtime pay providing a considerable contribution. Work discipline also contributes to performance, particularly through adherence to company rules and punctuality. These findings highlight that fair compensation and consistent discipline play an important role in enhancing employee performance.
Co-Authors Dewi Khrisna Sawitri Sulastri Irbayuni