Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Mount Hope Global Economic Journal
Mas Bria, Yohanes Helfianus
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KEPUTUSAN KONSUMEN DALAM MEMBELI RUMAH DITINJAU DARI HARGA, LOKASI DAN PENDAPATAN Wijiastuti, Retno Dewi; Mas Bria, Yohanes Helfianus
Mount Hope Economic Global Journal Vol. 1 No. 3 (2023)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v1i3.158

Abstract

The high level of population density causes the need for residential houses to also increase. The aim of this research is to find out what factors influence consumers decisions in buying a house, in terms of price, location and income. This research uses primary data by distributing questionnaires to 90 people who have bought a house at KPR Putra Resident Malibela, Sorong City. This research uses multiple linear regression analysis with the SPSS version 20 application program. Meanwhile, the approach used in this research is quantitative and correlation methods. The results of the research show that price, location and income partiallyinfluence consumer decisions in buying a house. It is hoped that this research can become a basic reference or consideration for housing developers in determining the right marketing strategy or business strategy so that it can meet the needs, tastes and desires of consumers.
Co-Authors Wijiastuti, Retno Dewi