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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Locus Penelitian dan Pengabdian International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Arief, Neneng Nurlaela
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Aerospace Engineering Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Factors Affecting Continuance Intention of ChatGPT as An AI Chatbot in Indonesia Mahury, Rivan Andriawan; Arief, Neneng Nurlaela
Journal of Business and Economics Research (JBE) Vol 5 No 1 (2024): February 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i1.4688

Abstract

The transition from Industry 4.0 into Industry 5.0 is happening somehow. That case also appeared in Indonesia. Currently during 2023 there is this Artificial Intelligence Chatbot been developed by OpenAI and released at November, 2022. This AI Chatbot named ChatGPT mainly functioned to allow human for having conversation with Chatbot itself. The problem occurred in Indonesia is that whether personal information of the user given to this Chatbot secured or not and does the user is still willing to continue using this Chatbot after they know the security and risk of cybercrime for their own personal information. This research used Quantitative-method and used an online survey to collect data with the total respondent of 30 respondents that used to get the Preliminary Data Analysis for the Paper. This paper is also using Smart PLS to calculate the data and the purpose of this research is to identify and test whether the factors between variables are having significant relation to the use of ChatGPT App in Indonesia. Result showed that there were no significant relation between each variables towards the Continuance Intention of ChatGPT App in Indonesia.
Dancing with Change: A Conceptual Analysis of How Family Businesses Embrace Product Development Management Tirdasari, Nyayu Lathifah; Dhewanto, Wawan; Arief, Neneng Nurlaela
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 7 No. 2 (2024): January - June Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v7i2.1942

Abstract

Understanding product development management is crucial, particularly within the context of family businesses, which are renowned for their resistance to change. Family firms demonstrate a paradox in innovation: while inclined toward calculated risk-taking, they often invest less in R&D compared with non-family businesses. This article explores the evolving landscape of product development management literature related to family businesses. It achieves this by meticulously examining pertinent scholarly works. Conducting a systematic review focused on family businesses’ product development management practices. This article poses the following fundamental question: What prior research has delved into the intersection of family businesses and product development management? The authors adopted the updated Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) reporting guidelines to ensure transparency and completeness in their systematic literature review. The research process hinges on accessing academic databases housing peer-reviewed journals, which initially yielded 955 articles. Through a series of discerning study selection phases, this number was pruned down to 68 articles eligible for further assessment. Ultimately, this study incorporates insights from 22 articles. Within the domain of product development management, the responsibility is typically divided among three key parties: marketing, design, and manufacturing. Notably, the findings underscore a predominant emphasis on the marketing perspective in the existing literature. Consequently, this article calls for future research endeavors to delve into the roles of design and manufacturing in the context of family business and product development management.
Usulan Employer Branding Dengan Pendekatan Corporate Social Responsibility Untuk Meningkatkan Keterlibatan Karyawan Fakhira, Nabilla Vynka; Arief, Neneng Nurlaela
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7042

Abstract

Nimo Highland, anak perusahaan dari Nimo Land Group di Bandung, menghadapi angka turnover intention karyawan yang tinggi sebesar 35,16% pada tahun 2023, menunjukkan rendahnya retensi karyawan. Salah satu faktor yang berkontribusi adalah kurangnya keterlibatan karyawan. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang dapat meningkatkan keterlibatan karyawan di Nimo Highland dan mengusulkan solusi untuk menerapkan strategi branding perusahaan yang terintegrasi dengan inisiatif Corporate Social Responsibility (CSR). Desain penelitian kuantitatif, dimulai dengan wawancara awal dan mengumpulkan data primer melalui kuesioner dari 36 karyawan. Kuesioner tersebut mengukur dimensi kerangka Employee Value Proposition (EVP) yang berfokus pada sektor pariwisata, yaitu Nilai Minat, Nilai Sosial, Nilai Ekonomi, Nilai Pengembangan, dan Nilai Aplikasi sebagai indikator keterlibatan karyawan, serta persepsi karyawan terhadap CSR perusahaan. Analisis menunjukkan dampak signifikan dari Nilai Ekonomi (T-statistik 2,225, tingkat signifikansi 0,034), Nilai Pengembangan (T-statistik 3,196, tingkat signifikansi 0,003), dan Nilai Aplikasi (T-statistik 3,683, tingkat signifikansi 0,001) terhadap CSR, yang menunjukkan bahwa faktor-faktor ini secara positif mempengaruhi keterlibatan karyawan. Rekomendasi strategi branding perusahaan meliputi menawarkan kompensasi yang kompetitif, pembaruan keuangan yang transparan, investasi dalam pelatihan dan pengembangan karir karyawan, serta menciptakan peran pekerjaan yang bermakna dengan program pengakuan. Selain itu, inisiatif CSR seperti keterlibatan komunitas, praktik keberlanjutan lingkungan, dan penyuluhan pendidikan diusulkan untuk meningkatkan branding perusahaan. Dengan menerapkan strategi ini, Nimo Highland dapat secara signifikan meningkatkan keterlibatan karyawan, sejalan dengan tujuan pertumbuhan perusahaan dan menciptakan budaya organisasi yang positif. Penelitian lebih lanjut dapat mengeksplorasi integrasi strategi keterlibatan karyawan yang berbeda untuk mencapai tingkat retensi dan kepuasan yang lebih tinggi. Keywords: Employee Turnover Intention, Keterlibatan Karyawan, Branding Perusahaan, Corporate Social Responsibility, Employee Value Proposition
Exploring Biofarma’s Readiness Factors Advancing From Integrated Systems To Predictive Analytics And Real-Time Monitoring Syahril Maulana, Rijal; Arief, Neneng Nurlaela
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 7 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i7.4511

Abstract

This study investigates Biofarma’s readiness to Pharma 4.0 technologies adoption to implement predictive analytics, Artificial Intelligence, and the Internet of Things by assessing key factors. The research using quantitative surveys to explore the digital transformation landscape within the company. This study is using Exploratory Factor Analysis and Confirmatory Factor Analysis to reveal latent constructs influencing readiness. The findings show five main factors motivating readiness: perceived utility of digital tools, workforce digital competence, technology infrastructure readiness, stakeholder alignment, and perceived ease of use. These elements confirmed the structural integrity of the survey tool by matching it with Pharma 4.0 frameworks. The results of this study confirm five main factors influencing Bio Farma’s readiness to advance to Level 4 in the Pharma 4.0 framework, with one factor identified as the most influential.
Utilizing Disclosure Analysis to Bridge ESG Implementation Gaps: A Study Case PT XCXIND HN, Ade Rochman; Arief, Neneng Nurlaela
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7961

Abstract

The rise of sustainability goals globally has placed the Environmental, Social and Governance (ESG) framework as a crucial benchmark in measuring corporate performance. This study evaluates the ESG implementation and compliance of PT XCXIND, a major player in Indonesia's nickel industry, which plays a pivotal role in the advancement of clean energy. Through content analysis of the sustainability report issued by PT XCXIND in 2023, and ESG ratings issued by Sustainalytics, LSEG, S&P Global, and SRI-KEHATI, complemented by interviews with experts, this study identifies achievements and areas of improvement in ESG practices. PT XCXIND has shown excellence in environmental initiatives, such as the use of renewable energy, reduction of carbon emissions and biodiversity conservation. However, there are still some challenges in terms of social equity and governance such as stakeholder engagement and governance transparency. This study proposes strategic recommendations to improve ESG performance by focusing on sustainable innovation, carbon management, social responsibility and improved governance. Strengthening these areas will improve PT XCXIND's ESG rating, increase investor confidence and support long-term sustainability goals.
THE IMPACT OF EMPLOYER BRANDING ON JOB SEEKER ATTRACTION: THE MEDIATING ROLE OF PERCEIVED EMPLOYER ATTRACTIVENESS AND THE MODERATING EFFECT OF COMPETITOR INFLUENCE - A CASE STUDY OF VJC Tanni, Tanni; Arief, Neneng Nurlaela
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3497

Abstract

Introduction: This research examines the influence of employer branding on job-seeker attraction in the luxury fashion e-commerce industry, using VJC as a case study. Amidst fierce competition in the labor market, especially for digital and creative roles, employer branding is a key strategy to attract top talent. However, challenges arise when companies like VJC have to compete with widely recognized global brands. This study aims to determine whether employer branding is sufficient to drive application intentions, whether its effectiveness depends on perceptions of the company’s attractiveness as a workplace, and whether the presence of competitors affects the relationship. Method: This study uses a quantitative approach employing Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were obtained from 166 respondents interested in digital technology and products. The three main constructs analyzed were employer branding, perceived employer attractiveness, and job seeker applications, with competitor influence as a moderating variable. Result: Results show that employer branding has no direct effect on application intentions, but significantly affects perceived employer attractiveness, which in turn leads to increased application intentions. Competitor influence is shown to moderate this relationship; when competitor branding is stronger, the effect of perceived attractiveness on application intentions is weakened. These findings confirm that employer branding occurs in a competitive context, where perceptions of competitors largely determine the effectiveness of a company's branding strategy. Keywords: Competitor Influence, Digital Talent, Employer Attractiveness, Employer Branding, Job Seeker Application, Luxury Fashion, Perceived
Co-Authors Fakhira, Nabilla Vynka HN, Ade Rochman Mahury, Rivan Andriawan Syahril Maulana, Rijal Tanni, Tanni Tirdasari, Nyayu Lathifah Wawan Dhewanto