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All Journal JURNAL ILMIAH FEASIBLE (JIF) Journal of Industrial and Engineering System
Destriyanti, Rini Ayu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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Pemberian Kompensasi Strategi dan Implikasi dalam Konteks Organisasi Modern Santoso, Imam Sugeng; Aisyah, Euis Tatu; Kurniawan, Muhamad Ade; Destriyanti, Rini Ayu
Journal of Industrial and Engineering System Vol. 4 No. 2 (2023): Desember 2023
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/k8h3ef81

Abstract

In the pursuit of business activities, companies require various resources such as capital, materials, machinery, and notably, human resources represented by employees. Employees, possessing talents, energy, and creativity, play a crucial role in achieving the company's objectives. This reciprocal relationship is driven by the employees' needs, motivating them to work. In this research, one shot time horizon is used with cross-section data type. Descriptive hypothesis testing using the technique of determining the average score. In verification research, the modeling approach and solution technique that will be used as an analysis tool is the variant or component-based structural equation modeling (SEM) method, namely PLS (partial least square). The results include that competitive salaries are an important component of an effective compensation strategy. Attractive perks and benefits can help organizations attract and retain the best employees. An objective and transparent performance appraisal system can help to ensure that high-performing employees receive appropriate compensation.
Analisis Strategi Pemasaran Pada Perusahaan Ayam Bakar Irzah Ciputat Cabang Legoso Ciputat Tangerang Selatan Muhamad Wafiuddin Siddiq; Rayhana, Alvia; Tsania, Tara Nur; Destriyanti, Rini Ayu
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 7 No 1 (2025): Jurnal Ilmiaf Feasible (JIF): Bisnis, Kewirausahaan, dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v7i1.2025.40-48.48914

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Ayam Bakar Irzah, sebuah usaha kuliner yang berlokasi di Ciputat, Tangerang Selatan. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam dengan owner dan observasi langsung di lokasi usaha. Hasil penelitian menunjukkan bahwa Ayam Bakar Irzah berhasil memanfaatkan teknologi dan platform digital, seperti Go-Jek dan Grab, untuk meningkatkan penjualan, dengan proporsi penjualan online mencapai 60%. Strategi harga yang diterapkan, termasuk subsidi silang antara penjualan online dan offline, memungkinkan perusahaan untuk menarik berbagai segmen pelanggan. Variasi menu yang ditawarkan, seperti ayam bakar dan nasi bakar, juga berkontribusi pada daya tarik usaha ini. Meskipun menghadapi tantangan dalam persaingan yang ketat dan manajemen sumber daya manusia, Ayam Bakar Irzah menunjukkan potensi untuk terus berkembang melalui inovasi dan peningkatan kualitas produk serta pelayanan. Penelitian ini memberikan wawasan berharga bagi pelaku usaha kuliner lainnya dalam merumuskan strategi pemasaran yang efektif dan berkelanjutan.
Co-Authors Aisyah, Euis Tatu Kurniawan, Muhamad Ade Muhamad Wafiuddin Siddiq Rayhana, Alvia Santoso, Imam Sugeng Tsania, Tara Nur