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All Journal International Journal of Community Service
Nur Fauziya, Ahada
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategies For Optimizing Traditional Market Retribution: A Study In Purworejo Regency Rahman, Arief; Nur Fauziya, Ahada; Kurnia Sari3, Tiyas
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.246

Abstract

Regency, was conducted using an integrated mixed method which combines quantitative and qualitative approaches to process various data collected to formulate policies and strategies in addressing a public issue (Burch & Heinrich, 2015). This study used secondary data from Statistics Indonesia, regulations, research results, and primary data from interviews, observations, and focus group discussions involving relevant stakeholders. Data analysis involved classification analysis, macro data analysis, and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Based on the SWOT analysis, several programs can be carried out by the Purworejo District Government to maximize the potential of its regional markets. Promote traditional markets after revitalization to increase public awareness of the positive changes in the market. Using social media, advertisements, and promotional campaigns to reach more potential visitors. Some of the related activities include; Socialization through social media, Official website development, Promotional video campaign, Photography competition, Loyalty program.
Co-Authors Arief Rahman Kurnia Sari3, Tiyas