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All Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Triwikrama: Jurnal Ilmu Sosial
Ani Setiowati
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Social Media Branding Pada Produk UMKM Bumay Kacbaw Jaya Sebagai Upaya Sosialisasi Pemasaran Digital Bagi Pelaku Usaha Mikro Kecil Dan Menengah (UMKM) Ani Setiowati
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i4.1113

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a crucial role in developing and advancing the national economy. One step that can be taken to improve MSME marketing is through implementing a digital marketing strategy. UMKM Bumay Kacbaw Jaya, which is located on Jl. Kalikepiting Jaya IX No.8, Surabaya, East Java, is currently not using e-commerce as a marketing medium for its products due to limited resources in managing social media and digital platforms. As a result of the internship activities, various initiatives have been taken, such as creating product mockup designs, catalog photos, TikTok content, creating e-commerce accounts, and holding digital marketing seminars at Kaza Mall, Surabaya, East Java, which were attended by several MSMEs in Surabaya . The aim of this journal is to analyze the role and urgency of social media branding in efforts to socialize digital marketing for MSMEs. Digital marketing through social media platforms is now a very effective tool for MSMEs to increase exposure, develop their brand and attract new customers. In this research, we applied a qualitative approach by conducting in-depth interviews with 10 MSME owners who have adopted social media branding in their marketing strategy. In its conclusion, this research emphasizes the importance of social media branding as an effective digital marketing strategy for Bumay Kacbaw Jaya MSMEs. Social media branding helps MSMEs increase their exposure and competitiveness in an increasingly competitive market. Therefore, we recommend that MSMEs consider the use of social media branding as a key element in their marketing strategy. This needs to be done by paying attention to relevant and interesting content, as well as maintaining consistent management. With the right adoption, social media branding can become a valuable resource for MSMEs to overcome challenges and take advantage of opportunities in this digital era.
WOLFIT APPS : PLATFORM DIGITAL INOVATIF UNTUK MENGATASI IMPLIKASI FOODWASTE DARI INDUSTRI FOOD AND BEVERAGE HOTEL DAN RESTORAN Ani Setiowati; Awin Mulyati
Triwikrama: Jurnal Ilmu Sosial Vol. 7 No. 2 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v7i2.10824

Abstract

Food waste is a significant issue in the food and beverage (F&B) industry, particularly in the hotel and restaurant sectors, which not only result in financial losses but also have a negative impact on the environment. Every year, the F&B industry contributes significantly to the global food waste figures, which amount to 1.3 billion tons. To address this problem, the author and the team of students from the Program Mahasiswa Wirausaha (PMW) 2024 at the University of 17 Agustus Surabaya developed WOLFIT APPS, a digital platform designed to help manage inventory, predict food demand, and optimize food waste management. WOLFIT APPS utilizes advanced technology to reduce raw material waste and minimize its environmental impact. This application focuses not only on operational efficiency but also on more responsible food waste management, allowing F&B business managers to recycle or donate leftover food. With WOLFIT APPS, it is expected that the F&B industry will transition to a more sustainable and environmentally friendly model while also providing positive impacts to society.
Co-Authors Awin Mulyati