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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media COMMENTATE: Journal of Communication Management
Setiawan, Albert Octavio
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengaruh Iklan Layanan Masyarakat Tentang Penggunaan Masker Terhadap Kesadaran Masyarakat dalam Menghadapi Covid-19 Setiawan, Albert Octavio; Purwanti, Siti Tania
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 11 No 2 (2022): September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v11i2.2334

Abstract

Di era digital saat ini, media sosial khususnya youtube memiliki peran dan manfaat yang sangat penting sehingga berpengaruh dalam kehidupan manusia sebagai makhluk hidup, yaitu sebagai wadah berkomunikasi dan agen perubahan. Karena media sosial dapat mempengaruhi masyarakat melalui pesan yang dikemas dalam bentuk hiburan, informasi, promosi, kampanye dan pesan-pesan lainnya yang dapat dijangkau oleh masyarakat luas. Tidak hanya itu, sebagian besar periklanan sudah banyak yang menggunakan Youtube sebagai tempat untuk menyampaikan sebuah promosi dalam bentuk barang, jasa, atapun kampanye. Salah satunya yaitu iklan layanan masyarakat tentang penggunaan masker dikanal Youtube Kementerian Kesehatan Republik Indonesia. Di masa pandemi ini, perlunya edukasi dalam menghadapi wabah virus COVID-19. Kementerian Kesehatan Republik Indonesia memanfaatkan media sosial menjadi wadah penyampaian informasi tentang COVID-19. Dan diharapkan iklan tersebut mampu mengedukasi masyarakat untuk menghadapi COVID-19. Dengan begitu, penelitian ini mengenai pegaruh iklan layanan masyarakat tentang penggunaan masker dikanal Youtube Kementerian Kesehatan Republik Indonesia terhadap kesadaran masyarakat untuk menghadapi COVID-19 menjadi penting. Metodologi penelitian ini menggunakan pendekatan kuantitatif dengan paradigma positivistik dan pada tingkat level pengaruh. Sedangkan metode penelitian spesifiknya menggunakan survey. Dengan responden mahasiswa Institute Business and Communication, jurusan periklanan yang mengetahui iklan layanan masyarakat tentang penggunaan masker dikanal Youtube Kemenetrian Kesehatan Republik Indonesia. Stimulus Organism Response adalah teori dalam penelitian ini dengan variabel Independen (X) yaitu iklan layanan masyarakat dan variabel Y yaitu kesadaran. Dan hasil dari penelitian ini menyatakan bahwa terdapat pengaruh iklan layanan masyarakat tentang penggunaan masker dikanal Youtube Kementrian Kesehatan Republik Indonesia terhadap kesadaran masyarakat dalam menghadapi COVID-19
Hubungan Putri Tanjung Sebagai Influencer dengan Brand Awareness Program “Ngobrol Sore Semaunya” Marshelia; Alexander, Billy; Setiawan, Albert Octavio
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i1.2653

Abstract

The more technology develops, the more a company's marketing strategy will develop, for example, influencers use. Ngobrol Sore Semaunya (NSS) is CXO Media's brand that presents content by exploring the inspiring stories of a famous figure. NSS's host is Putri Tanjung, and she is a presidential special staff, entrepreneur, and influencer. Therefore, this study aims to examine the strength of the relationship and the significance of the relationship between Putri Tanjung as an influencer and NSS' brand awareness. The theory used in this study is a two-step flow of communication, and the method used is quantitative by distributing questionnaires. The population of this study is 25,000 followers of NSS's Instagram. The sample is 100 people, which is selected through simple random sampling. The result showed a high relationship with positive direction relation between Putri Tanjung as an influencer and NSS brand awareness.
Analysis of the Effect of Games the Sims as an Attitude Change to Millennial Generations Kartika Sarinta; Setiawan, Albert Octavio; Astriandifa, Indira Gayatri
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i1.2704

Abstract

Video games or online games have appeared in Indonesia since 2001. Since then, video games have grown rapidly and are in great demand. One of them is The Sims, a simulation game of daily activities in great demand by Indonesian people. The purpose of this study is to analyse changes in the behavior of the millennial generation with the emergence of the sims game. This study used a qualitative descriptive approach and conducted interviews with four informants using focus group discussion interviews as a data collection method. Using Perloff (2017), it can be concluded that this research provides a persuasive effect on players so as to create changes in behavior in terms of developing creativity and ideas that arise in the minds of players, there are changes in playing time, style of appearance, makeup, and emotional players.
Analisis Personal Branding Suwardi “Becak Lawu” sebagai Petarung MMA Indonesia ditinjau melalui Dramaturgi Priscillia, Bernice; Setiawan, Albert Octavio
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 1 (2024): Maret 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i1.3360

Abstract

Suwardi sees MMA as having an attraction and a desire to develop the potential of Indonesian athletes to compete in One Pride and even go international. Suwardi's self-actualization is built through his personal Instagram social media. This research aims to determine the impression management carried out by Indonesian MMA fighter Suwardi "Becak Lawu". In the analysis, the theory used is Erving Goffman's dramaturgical theory with two aspects, front stage and back stage. Using a descriptive qualitative research approach by collecting data through interviews with key informant Suwardi "Becak Lawu"and observation. The results of this research show that Suwardi is able to create an attractive front stage persona with his humorous and friendly nature and to strengthen his identity as a well-known Indonesian MMA fighter. Meanwhile, back stage, he feels a great sense of responsibility as a well-known Indonesian MMA fighter and family man as a husband and father. Apart from that, this research reveals that Suwardi represents personal branding with both responsibilities in his life as a person who are the same in the real and virtual worlds.
Marketing Strategy Of JKT48 As A Japanese-Style Idol Group In Attracting New Markets In Indonesia Setiawan, Albert Octavio; Chrisdina
COMMENTATE: Journal of Communication Management Vol. 4 No. 1 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004120236

Abstract

The world of performances is very developed in Indonesia, one of which is in the country's music industry. Pop music or songs are songs that are often heard by Indonesian people, due to the influence of outside culture, one of which is Japanese culture, so in Indonesia, there are J-pop style songs or Japanese-style songs. But persistence in Indonesia is not as popular as K-Pop. One of the well-known J-Pop in Indonesia has survived until now, namely JKT48 which has been established since 2012. JKT48 is an idol group branch of AKB48 which was formed for the first time in Japan, specifically in the city of Akihabara. This study uses a qualitative methodology and also Hovland's persuasive theory wants to see the existence of J-pop, especially JKT48, to survive with the support of its fans and attract new fans. And the researchers interviewed 1 person from JKT48 marketing as well as their new fans and judged that JKT48's marketing is unique, making JKT48 still exist in the community and survive to this day.
Co-Authors Alexander, Billy Astriandifa, Indira Gayatri Chrisdina Kartika Sarinta Marshelia Priscillia, Bernice Purwanti, Siti Tania