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All Journal Jurnal Riset Manajemen dan Bisnis
Putri, Ira Widyana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The influence of social value on halal purchase decisions, trust, and halal awareness Firmansyah, Firmansyah; Putri, Ira Widyana; Putri, Sri Septiani Kurnia
Jurnal Riset Manajemen dan Bisnis Vol 8 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v8i2.1193

Abstract

This study aims to analyze the impact of emotional value, social value, and awareness on halal purchase decisions. A purposive sampling method was utilized, resulting in 113 respondents. The results indicate that emotional value positively and significantly influences halal purchase decisions, suggesting that consumers who attribute high emotional value to halal products are more inclined to buy them. Conversely, the study indicates that social value and trust do not significantly impact halal purchase decisions. While emotional value was significant, the lack of impact from social value and trust suggests a need for consumer education. Companies should invest in educating consumers about the benefits and quality of halal products, which may help build trust and awareness over time
Co-Authors Firmansyah Firmansyah Putri, Sri Septiani Kurnia