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All Journal INJURITY: Journal of Interdisciplinary Studies Jurnal Ilmiah Teknologi dan Komputer (JITTER)
lattifia, tita
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Model Prediksi Cuaca Menggunakan Metode LSTM lattifia, tita; Buana, Putu Wira; Rusjayanthi, Ni Kadek Dwi
JITTER : Jurnal Ilmiah Teknologi dan Komputer Vol 3 No 1 (2022): JITTER, Vol.3, No.1, April 2022
Publisher : Program Studi Teknologi Informasi, Fakultas Teknik, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.522 KB) | DOI: 10.24843/JTRTI.2022.v03.i01.p35

Abstract

Cuaca dapat berubah-ubah yaitu hanya dalam beberapa jam, dan ditandai dengan perbedaan antara siang dan malam. Cuaca disebabkan oleh perbedaan suhu dan kelembaban dari satu tempat ke tempat lain. Prediksi cuaca yang lengkap dan akurat sangat dibutuhkan agar dapat meningkatkan kinerja dari berbagai bidang akivitas manusia. Metode dalam melakukan prediksi telah diuji dalam proses berbagai penelitian, salah satunya adalah Long Short Term Memory. Penelitian dilakukan menggunakan data cuaca berupa curah hujan, dan suhu dengan metode Long Short Term Memory (LSTM). Parameter yang mempengaruhi hasil prakira metode LSTM dalam penelitian ini yaitu epoch dan batch size. Akurasi terbaik rata-rata diperoleh dengan menggunakan batch size 50 serta epoch 100 dan nilai RMSE dan MAPE terbaik diperoleh yaitu 1.7444 dan 1.9499%.
The Role Of Brand Love And Wom In Mediating The Influence Of Brand Experience On Repurchase Intention Lattifia, Tita; Jaya Agung Widagda, I Gusti Ngurah; Ketut Giantari, I Gusti Ayu; Seminari , Ni Ketut
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 7 (2025): INJURITY: Journal of Interdisciplinary Studies
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i3.1460

Abstract

The research adopts the Stimulus-Organism-Response (SOR) theory as the grand framework to explain the relationships between the studied variables. The study was conducted on Larissa skincare customers in Denpasar using a quantitative approach with a survey method involving 145 respondents who are active customers and meet the criteria of making at least two repeat purchases in the past six months. The sample size was determined using the Slovin formula, and the sampling technique employed was simple random sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results show that brand experience does not have a significant direct effect on repurchase intention, but it has a significant positive effect on both brand love and word of mouth. Furthermore, both brand love and word of mouth have a significant positive influence on repurchase intention. These findings indicate that the effect of brand experience on repurchase intention is indirect and fully mediated by brand love and word of mouth. This study is expected to contribute theoretically to the development of the Stimulus-Organism-Response (SOR) framework, particularly in the context of forming repurchase intention through consumers' psychological mechanisms. In practical terms, the findings also offer valuable insights for companies to formulate more targeted marketing strategies. By strategically managing brand experience, strengthening emotional attachment through brand love, and encouraging positive consumer communication via word of mouth, companies can enhance customer loyalty and promote sustainable repurchase behavior.
Co-Authors Jaya Agung Widagda, I Gusti Ngurah Ketut Giantari, I Gusti Ayu Putu Wira Buana Rusjayanthi, Ni Kadek Dwi Seminari , Ni Ketut