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Sequential Pattern Mining to Support Customer Relationship Management at Beauty Clinics Setiawan, Esther Irawati; Natalie, Valerynta; Santoso , Joan; Fujisawa, Kimiya
Bulletin of Social Informatics Theory and Application Vol. 6 No. 2 (2022)
Publisher : Association for Scientific Computing Electrical and Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/businta.v6i2.602

Abstract

The increasing competition for beauty clinics, makes management need to think of methods to survive in this competition. For that, the company needs to improve CRM in its service to customers. Customer Relationship Management is a series of activities managed in an effort to better understand, attract attention, and maintain customer loyalty. Sequential Pattern Mining is one of the data mining techniques that is useful for finding patterns sequential / sequence of a set of items. The algorithm that is used is the Generalized Sequential Pattern (GSP). GSP performs candidate generation and support counting processes that is, the union of L1−k with itself which generates a candidate sequence that cannot exist as twin candidate, after that deletion candidate who does not meet the minimum support. While carrying out the process through existing data, is also carried out increasing the number of supports from the included candidates in data sequences. The output to be produced by the program are all frequent itemsets that satisfy minimum support in the form of rules. Sales transaction data will be processed by using the Generalized Sequential Pattern algorithm so that it can produce a rule, namely the purchase order that meets the minimum support. The result of the rule used by management to support enterprise CRM activities such as acquiring new customers, increasing the profits from existing customers, and retaining existing customers.
Aspect-Based Sentiment Analysis of Healthcare Reviews from Indonesian Hospitals based on Weighted Average Ensemble Setiawan, Esther Irawati; Tjendika, Patrick; Santoso, Joan; Ferdinandus, FX; Gunawan, Gunawan; Fujisawa, Kimiya
Journal of Applied Data Sciences Vol 5, No 4: DECEMBER 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i4.328

Abstract

Public assessments are essential for evaluating hospital quality and meeting patient demand for superior medical treatment. This study offers a novel approach to aspect-based sentiment analysis (ABSA), which consists of aspect extraction, emotion categorization, and aspect classification. The goal is to examine patient reviews (6,711 reviews) from Google assessments of 20 Indonesian hospitals, broken down by categories including cost, doctor, nurse, and other categories. For example, there are 469 good, 66 negative, and 7 neutral ratings for cleanliness and 93 positive, 125 negative, and 19 neutral reviews for pricing in the sample, which covers a range of attitudes. Using the Conditional Random Field (CRF) approach, aspect phrase extraction was refined and word characteristics and positional tags were adjusted, resulting in an improvement in the F1-score from 0.9447 to 0.9578. The Support Vector Machine (SVM) model had the greatest F1-score of 0.8424 out of two strategies used for aspect categorization. With the addition of sentiment words, sentiment classification improved and led by SVM to an ideal F1-score of 0.7913. For aspect and sentiment classification, a Weighted Average Ensemble approach incorporating SVM, Naïve Bayes, and K-Nearest Neighbors was employed, yielding F1-scores of 0.7881 and 0.8413, respectively. The use of an ensemble technique for sentiment and aspect classification and the incorporation of hyperparameter optimization in CRF for aspect term extraction, which led to notable performance gains, are the innovative aspects of this work.
Recommender System Based on Social Network Analysis of Student Workshop and Event Activities Compared to GPA and Department Setiawan, Esther; Santoso, Joan; Cahyadi, Billy Kelvianto; Afandi, Acxel Derian; Saputra, Daniel Gamaliel; Ferdinandus, FX; Fujisawa, Kimiya; Purnomo, Mauridhi Hery
JOIV : International Journal on Informatics Visualization Vol 9, No 3 (2025)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.9.3.2943

Abstract

This research uses social network connections and academic data to create a recommender system that helps students choose seminars and events that suit their interests. The aim is to address the issue of students' hesitation in selecting activities. This project investigates the use of social network analysis (SNA) to provide individualized suggestions by analyzing student involvement in workshops and events, as well as their grade point average (GPA). The materials contain student data gathered between 2018 and 2023 from Institut Sains dan Teknologi Terpadu Surabaya (ISTTS), emphasizing the student's social media interactions and event participation. Metrics like centrality are employed to identify prominent nodes inside the network, and the approach combines graph-based SNA and cosine similarity for event recommendation. The network of student involvement in events was represented by a dataset comprising 2,293 edges and 602 nodes. The results show that the relevance of recommendations is improved when social network data is integrated with GPA, rather than GPA-based systems alone. The system identified key nodes, such as specific lectures, that significantly impacted student involvement and were rated highly in terms of centrality. Future research implications recommend expanding the dataset to encompass a broader range of events and refining the algorithm by including content-based filtering. The system's application is not limited to educational environments; it may also be tailored for career counselling or professional development.