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All Journal Jurnal Ilmu Perbankan dan Keuangan Syariah At-Tamwil: Journal of Islamic Economics and Finance
Hamidah, Innaroh
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Economics, Econometrics & Finance

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Pengaruh Marketing Mix Terhadap Kepuasan Nasabah Produk Funding Pada Bank Syariah Indonesia Cikarang Hamidah, Innaroh; Isnandar, Fajri Ryan
At-Tamwil: Journal of Islamic Economics and Finance Vol 3 No 1 (2024): At-Tamwil: Journal of Islamic Economics and Finance
Publisher : LPPM Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/attamwil.v3i1.9605

Abstract

Marketing mix or marketing mix plays an important and potential role for the success of a company in today's business world. Therefore, to face competition that grows in line with the development of science and technology, one must prepare various preparations of appropriate and measurable marketing strategies for the continuity of a company so that it can make a greater contribution to the company. This study aims to examine the effect of product, price, place, promotion on customer satisfaction at Bank Syariah Indonesia KCP Cikarang, the sample used in this study was a purposive sample, the sample in this study was 100 respondents, the data collection technique used was a questionnaire. This questionnaire will be tested with several tests, namely multiple linear regression, normality test, heteroscedasticity test, and multicollinearity test, and hypothesis testing includes R test, F test, and T test using SPSS 26.0. The test results of this study are the product has a significant positive effect on customer satisfaction, price has a significant positive effect on customer satisfaction, place has a significant positive effect on customer satisfaction, promotion has an insignificant positive effect on customer satisfaction, product, price, place, promotion has an influence on customer satisfaction. customer.
Analisis Tingkat Kesehatan Unit Usaha Syariah Dalam Menghapus Tuntutan Spin Off (Menggunakan Metode RGEC) Hamidah, Innaroh; Siti Milasari; Karen Ainiyya; Ilda Alfiah; Sahrul Noval; Rafika rahmawati
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol. 4 No. 1 (2022)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v4i1.60.59-73

Abstract

Penelitian ini bertujuan untuk mengukur tingkat kesehatan Unit Usaha Syariah dengan menggunakan metode RGEC. Berdasarkan dengan Undang-Undang Nomor 21 tahun 2008 tentang Perbankan Syariah, Bank wajib memelihara tingkat kesehatannya. Bank yang sehat adalah bank yang dapat menjalankan tugasnya dengan baik, sehingga penting bagi Unit Usaha Syariah untuk menjaga dan memelihara kepercayaan Masyarakat. Dalam menilai tingkat kesehatan bank dapat dilihat dengan menggunakan metode RGEC (Risk Profile, Good Corporate Governance, Earning, dan Capital) yaitu metode yang paling banyak mempengaruhi kinerja keuangan bank. Teknik analisis data dalam penelitian ini adalah deskriptif kuantitatif dengan menghitung rasio keuangan menggunakan metode RGEC. Hasil penelitian ini menunjukkan bahwa Unit Usaha Syariah memiliki kategori tingkat kesehatan yang sehat pada tahun 2020-2021, Unit Usaha Syariah tersebut diantaranya PT. Bank Tabungan Negara Syariah, PT. Bank Danamon Indonesia, PT. Bank Permata, PT. Bank OCBC NISP, dan PT. Bank Sinarmas.
Co-Authors Fajri Ryan Isnandar, Fajri Ryan Ilda Alfiah Karen Ainiyya Rafika Rahmawati Sahrul Noval Siti Milasari