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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences JEPENDIMAS
Safrezar, Burhan
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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MENGGABUNGKAN MANAJEMEN PEMASARAN DAN E-BISNIS UNTUK MEMAHAMI PERMINTAAN PASAR Channelia Wea, Patricia; Prasetyo, Hendra Dwi; Susanto, Ari; Safrezar, Burhan
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

In the ever-evolving digital age, the integration between marketing and e-business management is becoming increasingly important for companies to understand and respond effectively to market demands. The combination of these two fields allows companies to optimize their marketing strategies and gain a competitive advantage. The following are some of the ways in which marketing and e-business management can work together to understand market demand. By combining marketing and e-business management, companies can gain a deeper understanding of market demand and design more effective strategies to meet customer needs. This enables companies to remain competitive in an ever-changing business environment and improve overall customer satisfaction. The use of information technology, particularly in the form of e-business, has significantly changed the business landscape, including in the context of marketing management. This study aims to investigate how the integration between marketing management and e-business can be used to understand market demand more effectively. Through a literature review approach, this article reviews relevant concepts and strategies in combining marketing management and e-business, and highlights their practical implications in analyzing and responding to changes in market demand. The results show that this integration enables companies to be more responsive to customer needs and preferences, improve the accuracy of demand predictions, and strengthen their competitive position in an increasingly digitalized market. In conclusion, the merging of marketing and e-business management is an important approach in optimizing business strategies and meeting the challenges of understanding and keeping up with dynamic market demand changes.
Penguatan Pendidikan Karakter melalui Program Pengabdian Masyarakat di Desa X Prasetyo, Hendra Dwi; Susanto, Ari; Safrezar, Burhan
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 2 (2024): APRIL
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i2.26

Abstract

Character education has become the main focus in facing current global challenges. Amidst the dynamics of society, community service has become an effective strategy to realize character education. This research aims to explore and analyze the impact of community service programs in strengthening character education, with a focus on Village X. The research methods used are participatory observation, interviews, and document analysis. The research results show that the community service program in Village X has successfully increased awareness of moral values, ethics, and social responsibility among the community. Additionally, this program also provides a positive contribution in developing social skills and leadership among participants, especially the younger generation. The implications of this research highlight the need for more support and collaboration between educational institutions, the government, and the community in implementing community service programs to strengthen character education.
Co-Authors ARI SUSANTO Channelia Wea, Patricia HENDRA DWI PRASETYO