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All Journal Kalijaga Journal of Communication El-Mujtama: Jurnal Pengabdian Masyarakat
Fauzi, Ilham Herda
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Weeb Student Self-Concept Due to Action Anime: Case Study in Syekh-Yusuf Islamic University, Tangerang Khumaeroh, Eroh; Sartika, Helena Mufti; Fauzi, Ilham Herda; Ibrahim, Wisnu Maulana Malik
Kalijaga Journal of Communication Vol. 5 No. 2 (2023)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.52.01.2023

Abstract

Anime is a Japanese cartoon film that is very popular among adults, teenagers, and children. As a result, many people change their self-concept to their life behavior to be the same as anime characters. This study aims to elaborate on the formation of the self-concept of a weeb or anime lover in everyday life. The research method used is a descriptive qualitative method with a case study approach. Data collection was carried out by interviews and observations on anime lovers at Syekh-Yusuf Islamic University's 7th-semester Communication Science study program. This research focuses on how individuals or weebs find their identity and concepts in themselves after watching anime films. This research applies Sven Windahl’s theory of uses and effect. The results showed that this self-experience encouraged subjects to learn Japanese and also gave freedom to imagine and interacting with their favorite anime characters.
Strategi Pengemasan Pesan Fotografi dalam Visual Branding oleh CV Hagamo Mahakarya Indonesia Fauzi, Ilham Herda; Sukanda, Ukon Furkon; Khairani, Aulian
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.5243

Abstract

Currently, the development of the fashion industry is very rapid, as evidenced by the many varied products. Many people prefer global brands over local brands. However, this is no longer the case because currently local brands are able to compete with other global brands. One local brand that has good quality is CV Hagamo Mahakarya Indonesia, which is located in Tangerang Regency. The aim of this research is to find out how photography packaging strategies can improve visual branding by CV Hagamo Indonesian Masterpiece. This research uses qualitative methods with the aesthetic theory of visual communication. Data collection techniques were carried out using interviews, observation and documentation. The research results show that CV Hagamo Mahakarya Indonesia applies the concept of visual communication in the form of videos, photos and attractive designs to support its sales in the marketplace. With this strategy, Hagamo can build a positive image in the eyes of consumers, expand the reach of brand recognition, and increase interest and interest in Hagamo Official products.
Co-Authors Ibrahim, Wisnu Maulana Malik khairani, Aulian Khumaeroh, Eroh Sartika, Helena Mufti Sukanda, Ukon Furkon