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All Journal Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen
Kasim, Fitri S.
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Economics, Econometrics & Finance

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DAMPAK PENGEMBANGAN DESA WISATA DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT LOKAL DESA MALANGGA KECAMATAN GALANG KABUPATEN TOLITOLI Kasim, Fitri S.; Satriani, Rifa
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5018

Abstract

Abstract : This study aims to determine the impact of tourism village development on employment opportunities, income and prices of basic needs of the village community in Malangga. The research method used in this research is descriptive qualitative. From the results of field research, it is known that the development of tourism village development in Malangga Village, the village government conducts various promotions of tourism potential owned by Malangga Village, so that it has a positive impact on the local community, where there are new business opportunities in providing employment opportunities for the community. In addition, the tourism potential owned by Malangga Village also has a positive impact on the local community, where there is an increase in local community income, an increase in the price of local community products in the form of palm sugar, and does not have an impact on the price of basic necessities, but there is still a need for development in improving the human resources of tourism village managers, this requires attention from the government and the local community as managers of tourism villages.Keywords : Economic Impact, Tourism Village, Local Communities.
PERAN NILAI PERSEPSI MEMEDIASI POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF PELANGGAN ALFAMIDI SUPER MAMBORO KOTA PALU Kamal, Kamal; Latoki, Labandingi; Kasim, Fitri S.; Mardia, Yani
Jurnal Ekonomi Trend Vol 13 No 2 (2025)
Publisher : Fakultas Ekonomi Universitas Alkhairaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/trend.v13i2.621

Abstract

Penelitian ini mengkaji peran mediasi Nilai Persepsi (Perceived Value) dalam hubungan antara diskon harga dan perilaku pembelian impulsif pelanggan di Alfamidi Super Mamboro, Kota Palu. Tujuan utama penelitian ini adalah untuk menentukan apakah Nilai Persepsi berperan sebagai mediator dalam pengaruh diskon harga terhadap perilaku pembelian impulsif dalam konteks spesifik ini. Penelitian ini menggunakan metodologi kuantitatif, dengan menerapkan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menganalisis data yang dikumpulkan melalui kuesioner dari 100 responden. Hasil penelitian menunjukkan bahwa diskon harga memiliki pengaruh langsung yang signifikan terhadap perilaku pembelian impulsif. Selain itu, diskon harga ditemukan memiliki pengaruh signifikan terhadap pembentukan nilai persepsi pelanggan. Analisis mediasi menunjukkan bahwa Nilai Persepsi secara signifikan memediasi hubungan antara diskon harga dan pembelian impulsif, mengindikasikan bahwa pelanggan melakukan pembelian tidak terencana karena adanya persepsi keuntungan atau nilai manfaat yang tinggi dari potongan harga tersebut
Co-Authors Kamal, Kamal Latoki, Labandingi Mardia, Yani Satriani, Rifa