Article Per Year (5 Year)
p-Index From 2020 - 2025
1.152
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi : Journal of Economic ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Ekonomi dan Manajemen JCRIM (Journal of Current Research In Multidisciplinary)
Nurlinda, RA
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Mengukur Purchase Intention berdasarkan Online Customer Review Belita, Trisya; Nurlinda, RA
Jurnal Ekonomi : Journal of Economic Vol 14, No 02 (2023): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v14i02.6713

Abstract

Dengan adanya tren Korean Wave yang dimana banyak masyarakat Indonesia ingin memiliki wajah seperti orang korea yang cerah serta mulus olehnya  skincare dan bodycare jadi komponen penting bagi hidup para generasi milenial. Avoskin ialah salah satu produk yang berasal dari dalam negeri, serta dipandang sebagai salah satu brand terbaik saat ini, avoskin didirikan tahun 2014. Studi riset ini menguji dampak langsung dari brand ambassador dan online customer review atas purchase intention disandingkan variable brand trust selaku variable intervening. Data primer yang dihimpun memakai pola survei dikombinasikan dengan penyebaran kuisioner atau angket kepada responden yang punya pengetahuan terkait Avoskin. Angket yang terhimpun sebesar 165 responden, angket tersebut selanjutnya diproses dengan konsep path analysis. Hasilnya setelah dilakukan telaah pada penelitian maka disimpulkan terdapat dampak langsung diantara brand ambassador dan online customer review kepada brand trust, selanjutnya terdapat dampak langsung brand ambassador dan online customer review atas purchase intention, namun tidak terdapat pengaruh langsung brand trust terhadap purchase intention. Brand trust tidak menjadi variabel intervening antara variabel brand ambassador dan online customer review terhadap purchase intention.
EVALUATION OF SUCCESSFUL MOBILE BANKING INFORMATION SYSTEM AT BANK SYARIAH INDONESIA Nurlinda, RA; Bertuah, Eka
Jurnal Ekonomi dan Manajemen Vol 16 No 2 (2022): Jurnal Ekonomi dan Manajemen (Special Edition MSEPS UMKT)
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v16i2.3607

Abstract

This study aims to determine what factors influence the success of the BSI Mobile banking application using the Delone and Mclean Information System Model. The variables used in this study are system quality, information quality, service quality, use, user satisfaction, and net benefit. This research was conducted on BSI customers who have done banking transactions using Mobile banking and have been BSI customers for the past year. The sample used is as many as 200 respondents with a sampling technique that is purposive sampling. This type of research is causal associative and the method used in this study is the Partial Least Square (PLS) method. Based on the results of research, information quality and service quality have a positive effect on user activity, system quality and information quality have a positive effect on user satisfaction, service quality does not affect user satisfaction, user activity has a positive effect on user satisfaction, user activity and user satisfaction have a positive effect on user benefits (net benefits). The results of this study are expected to help Bank Syariah Indonesia in improving the information system on Mobile banking so that it can provide satisfaction to BSI customers
The Influence of Job Demands and Job Resources on Work Engagement Through Job Satisfaction Pratama, Reza Andhika; Nurlinda, RA
Journal of Current Research In Multidisciplinary Vol. 3 No. 1 (2025): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to investigate the direct effect of job demands and job resources on job satisfaction, to determine the direct effect of job demands and job resources, job satisfaction on work engagement. As well as the indirect effect of job demands and job resources on work engagement through job satisfaction in the production department of PT. Sukses Teknik Inovasi. Data collection was carried out using a questionnaire distributed online using Google from through social media such as Whatsapp. The population in this study were all production employees of the manufacturing company PT. Sukses Teknik Inovasi totaling 400 people. The questionnaires collected were 155 respondents and the data was processed using the SmartPLS analysis tool. From the results of the study, it was found that job demands did not affect job satisfaction. Job resources had a positive effect on job satisfaction. Job demands did not affect work engagement. Job satisfaction had a positive effect on work engagement. Job demands did not affect work engagement through job satisfaction. Furthermore, job resources affected work engagement through job satisfaction. Therefore, it is important for PT. Sukses Teknik Inovasi to reduce high job demands by providing support through job resources, so that employees will feel satisfied in their work and have a positive experience in work engagement.
EVALUATION OF SUCCESSFUL MOBILE BANKING INFORMATION SYSTEM AT BANK SYARIAH INDONESIA Nurlinda, RA; Bertuah, Eka
Jurnal Ekonomi dan Manajemen Vol 16 No 2 (2022): Jurnal Ekonomi dan Manajemen (Special Edition MSEPS UMKT)
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v16i2.3607

Abstract

This study aims to determine what factors influence the success of the BSI Mobile banking application using the Delone and Mclean Information System Model. The variables used in this study are system quality, information quality, service quality, use, user satisfaction, and net benefit. This research was conducted on BSI customers who have done banking transactions using Mobile banking and have been BSI customers for the past year. The sample used is as many as 200 respondents with a sampling technique that is purposive sampling. This type of research is causal associative and the method used in this study is the Partial Least Square (PLS) method. Based on the results of research, information quality and service quality have a positive effect on user activity, system quality and information quality have a positive effect on user satisfaction, service quality does not affect user satisfaction, user activity has a positive effect on user satisfaction, user activity and user satisfaction have a positive effect on user benefits (net benefits). The results of this study are expected to help Bank Syariah Indonesia in improving the information system on Mobile banking so that it can provide satisfaction to BSI customers
PENGARUH ADOPSI E-COMMERCE DAN SOCIAL MEDIA MARKETING TERHADAP KINERJA UMKM DI MEDIASI OLEH ENTREPRENEUR ORIENTATION Bunadi, Andreanto; Nurlinda, RA
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2908

Abstract

The study's goals are to, ascertain the direct impact of e-commerce adoption and SMM on entrepreneur orientation; assess the direct impact of entrepreneur orientation and SMM on MSME performance; and examine the indirect impact of e-commerce adoption and SMM on MSME performance by way of entrepreneur orientation. A questionnaire survey was used to obtain the data. Google form-based survey distribution through social media. The focus of this analysis is on small and medium-sized businesses (SMBs) in the Bangka Belitung region that have used e-commerce and social media marketing strategies. Up to 170 people filled out the survey. This research used a non-probabilistic, purposive sampling strategy. A favorable correlation between entrepreneurism and the use of e-commerce and social media marketing was found in the study's analysis. The success of micro, small, and medium-sized enterprises (MSMEs) may be improved by the use of e-commerce, social media marketing, and an entrepreneurial mindset. Both the use of social media for marketing purposes and the use of e-commerce may improve the performance of micro, small, and medium-sized enterprises (MSMEs) by encouraging the development of an entrepreneurial mindset. The study's findings will hopefully serve as a guide for micro, small, and medium-sized enterprise (MSME) players as they consider whether and how to include e-commerce and social media marketing into their operations.
Co-Authors Belita, Trisya Bunadi, Andreanto Eka Bertuah Pratama, Reza Andhika