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Muhdiyanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Knowledge Manajemen Dan Stabilisasi Ekonomi Terhadap Keberlanjutan Usaha (Studi Empiris Pada Balkondes Di Borobudur) Shofiyani, Dianah; Hana, Marisa Tri; Nugraheni, Nur Aisah; Candra, Septian Dwi; Nurfadhilah, Ilfi; Muhdiyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.5328

Abstract

An organization or business will experience sustainability depending on the conditions andstrategies implemented and management of the business. This research aims to find out theinfluence of management knowledge on business sustainability, knowing the influence ofeconomic stabilization on business sustainability. This research uses quantitative methods.The population of this study were Balcondes and BUMDes managers in 20 Balcondes inBorobudur. The sample in this study was 165 respondents using a purposive samplingmethod. The analytical tool used is multiple linear regression with the help of SPSS 25. Theresults of this research show that knowledge management has a positive effect on businesssustainability, economic stabilization has a positive effect on business sustainability.
Pengaruh Produktifitas Desa Wisata, Stabilisasi Ekonomi Dan Digital Marketing Terhadap Keberlanjutan Usaha Pada Balkondes Di Borobudur Hana, Marisa Tri; Nugraheni, Nur Aisah; Shofiyani, Dianah; Candra, Septian Dwi; Nurfadhilah, Ilfi; MuhdiYanto
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.5356

Abstract

A sustainable business is a company that is able to make a profit that will provide excellencefor a company or business. This research aims to look at the influence of productivity,stabilization anddigital marketing towards business sustainability at the Balcony Village inBorobudur. This research uses quantitative methods with the population in the study beingBalcondes and BUMDes managers located in 20 Balcondes in Borobudur. The sample in thisstudy was 165 respondents using a purposive sampling method. The analytical tool used ismultiple linear regression with processing using SPSS. The results of this research show thatthe productivity of tourist villages has a positive effect on business sustainability, economicstabilization has a positive effect on business sustainability anddigital marketing has apositive effect on business sustainability.
Pengaruh Produktivitas Desa Wisata, Stabilisasi Ekonomi dan Knowledge Management Terhadap Keberlanjutan Usaha (Studi Empiris Pada Balkondes Di Borobudur) Nugraheni, Nur Aisah; Hana, Marisa Tri; Shofiyani, Dianah; Candra, Septian Dwi; Fadhilah, Ilfi Nur; Muhdiyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.5390

Abstract

Sustainable tourism development is a business developed using various economic approachescovering various aspects ranging from science, human resource technology, and localbusiness empowerment. In business sustainability, not only certain parties are responsible formaking efforts, but also all elements must be able to contribute to these efforts. This researchaims to analyze the influence of tourist village productivity, economic stabilization andknowledge management on business sustainability at the Balcony Village in Borobudur. Thisresearch uses quantitative methods with the population in the study being Balcondes andBUMDes managers in 20 Balcondes in Borobudur. The sample in this study was 165respondents using a purposive sampling method with a minimum criteria of 6 months ofwork. The analytical tool used is multiple linear regression with processing using SPSS. Theresults of this research show that tourism village productivity, economic stabilization, andknowledge management have a positive effect on business sustainability, supported by theTriple Bottom Line theory to prepare and complement organizational needs in terms of economic, social and environmental aspects, so that they are able to compete and continue tobe sustainable
Co-Authors Candra, Septian Dwi Fadhilah, Ilfi Nur Hana, Marisa Tri Nugraheni, Nur Aisah Nurfadhilah, Ilfi Shofiyani, Dianah