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All Journal Jurnal Manajemen DIVERSIFIKASI
Iqsar, Muhammad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Pengembangan Usaha Melalui Diversifikasi Produk Pada Optik Princess Di Bandar Lampung Iqsar, Muhammad; Miniawati, Tina
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 2 (2024): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i2.5453

Abstract

This study presents a business development strategy analysis for Optik Princess in Bandar Lampung. Through the SWOT, IFAS, and EFAS analysis approaches, we evaluated internal and external factors that could impact the company's performance. Findings indicate that Optik Princess possesses a good reputation and satisfactory customer service but faces limitations in product offerings and dependence on the local market. Opportunities for new service development, leveraging cutting-edge technology, and market expansion were identified as key strategies. Strategic conclusions involve responsiveness to external changes, ongoing innovation, and the strengthening of customer relations.
Co-Authors Tina Miniawati, Tina