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Digital Marketing Design Through Social Media For Abon Taminye Latuhalat Products In Tupa Hamlet Latuhalat Village, Ambon City Meilissa Claudya Kalatty; Ambarwati Soetiksno; Julius Buyang; Stenly Ronaldo Titioka; Frangky Jansen Louth
Brilliant International Journal Of Management And Tourism Vol 3 No 3 (2023): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2916

This research aims to carry out digital marketing of Abon Taminye Latuhalat through social media to help UKM Merdeka Bergiat Group increase their product marketing potential. Small and Medium Enterprises or abbreviated UKM is a type of business that plays an important role in increasing the economic growth of a country. One of the SMEs in the city of Ambon, especially in the village of Latuhalat, is a fish floss business with the name "Abon Taminye Latuhalat". However, the problem faced by SMEs is in marketing and promoting their products. This research begins with observing the marketing of Abon Taminye Latuhalat products, by designing digital marketing using social media. The method at this writing uses the waterfall model or often called the linear sequential model or classic life flow, which is modified so that it can be applied. The waterfall model provides a sequential or sequential software life-flow approach starting from analysis, design, implementation, and testing. Based on these results, it can be concluded that the use of social media can be an initial alternative for the Merdeka Bergiat Group to market and promote Abon Taminye Latuhalat products. Sales using social media can be done anytime and anywhere. Therefore, in marketing Abon Taminye Latuhalat products, you must provide clear information such as important information about the product, price, and attractive promotions, so that social media account users when they see the post can receive interesting visual information and be willing to buy or even further explore the account from the post.

Pengaruh Pengelolaan Kearsipan terhadap Efisiensi Kerja Pada Kantor Dinas Perpustakaan dan Arsip Daerah Provinsi Maluku Jordy Aldo Pattiasina; Ambarwati Soetiksno; Jean R. Asthenu
Jurnal Media Administrasi Vol 10 No 1 (2025): April: Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v10i1.3153

Archives management plays a crucial role in ensuring the accountability of an organization, as proper management of archives can enhance transparency and operational effectiveness. Based on observations made at the Maluku Province Regional Library and Archives Office, several issues were identified within the current archiving system. One of the key problems is the lack of knowledge about proper archives management, which causes significant barriers during the archiving process. The office employs two archivists with high school and diploma (D3) education backgrounds. Although they have attended archives management training, the current system remains ineffective, which in turn affects work efficiency, particularly in the process of searching for archives. In many instances, the required archives are either difficult to locate or entirely missing. This study aims to assess the impact of archives management on work efficiency at the Maluku Province Regional Library and Archives Office. The research employs quantitative analysis with a sample size of 42 employees. Data were collected through a survey method, using a questionnaire to capture relevant information from the participants. Simple linear regression analysis conducted using SPSS 24 revealed that archives management accounts for 35% of the variance in work efficiency, while the remaining 65% is influenced by other factors. The findings suggest that effective archives management has a positive and significant impact on employee work efficiency. Based on the results, several practical implications are suggested: (1) the current archiving system should be maintained and improved for better performance, (2) training and development programs should be implemented to enhance the skills of archivists, (3) archivists should be equipped with specialized skills in archives management to improve overall efficiency, and (4) ongoing coaching and mentorship for archivists should be provided to ensure continuous improvement.

The Influence of Digital Competencies and Work Motivation on the Productivity of Office Administration Employees Ambarwati Soetiksno
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.545

The era of digital transformation requires office administration employees to master digital competencies and maintain high work motivation to achieve optimal productivity. This study analyzes the influence of digital competence and work motivation on the productivity of office administration employees in the Greater Bandung area. The main problem studied is the gap in understanding how digital competence and work motivation interact in influencing productivity, considering that the majority of previous studies examined the two variables separately. This study aims to analyze the partial and simultaneous influence of digital competence and work motivation on employee productivity. The research method uses a quantitative approach with an explanatory research design involving 420 respondents of office administration employees selected through proportionate stratified random sampling. The data collection instrument is a structured questionnaire with a 5-point Likert scale that has been validated using Confirmatory Factor Analysis and tested for reliability using Cronbach's Alpha. The data analysis technique uses multiple linear regression analysis by first conducting a classical assumption test to ensure the feasibility of the model. The results showed that digital competence had a significant positive effect on productivity with a regression coefficient of 0.398, work motivation had a significant positive effect with a coefficient of 0.425, and simultaneously the two variables explained 52.8% of the variation in employee productivity. These findings confirm that work motivation has a slightly more dominant influence than digital competence, indicating the importance of psychological factors in maintaining long-term productivity consistency. This research contributes to the development of human resource management theory by integrating Resource-Based View Theory and Self-Determination Theory, as well as providing practical implications for organizations to adopt a dual-track approach in employee development that combines digital competency training with a holistic motivation system.

Digital Marketing Design Through Social Media For Abon Taminye Latuhalat Products In Tupa Hamlet Latuhalat Village, Ambon City Meilissa Claudya Kalatty; Ambarwati Soetiksno; Julius Buyang; Stenly Ronaldo Titioka; Frangky Jansen Louth
Brilliant International Journal Of Management And Tourism Vol. 3 No. 3 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2916

This research aims to carry out digital marketing of Abon Taminye Latuhalat through social media to help UKM Merdeka Bergiat Group increase their product marketing potential. Small and Medium Enterprises or abbreviated UKM is a type of business that plays an important role in increasing the economic growth of a country. One of the SMEs in the city of Ambon, especially in the village of Latuhalat, is a fish floss business with the name "Abon Taminye Latuhalat". However, the problem faced by SMEs is in marketing and promoting their products. This research begins with observing the marketing of Abon Taminye Latuhalat products, by designing digital marketing using social media. The method at this writing uses the waterfall model or often called the linear sequential model or classic life flow, which is modified so that it can be applied. The waterfall model provides a sequential or sequential software life-flow approach starting from analysis, design, implementation, and testing. Based on these results, it can be concluded that the use of social media can be an initial alternative for the Merdeka Bergiat Group to market and promote Abon Taminye Latuhalat products. Sales using social media can be done anytime and anywhere. Therefore, in marketing Abon Taminye Latuhalat products, you must provide clear information such as important information about the product, price, and attractive promotions, so that social media account users when they see the post can receive interesting visual information and be willing to buy or even further explore the account from the post.

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