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All Journal Borobudur Communication Review
Dias, Ega
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Languange, Linguistic, Communication & Media Social Sciences

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Journal : Borobudur Communication Review

 1 
Pelanggaran Etika Pariwara Indonesia dalam Feed Instagram Ms Glow Men Putra, Justin Mahendra; Dias, Ega; Hakiim, Naufal
Borobudur Communication Review Vol 3 No 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.10678

Abstract

This research aims to analyze violations of Indonesian Advertising Ethics in the Ms Glow for Men Instagram feed. This study used a descriptive qualitative method. This analysis was used to identify violations of Indonesian Advertising Ethics that occurred in the Ms Glow for Men Instagram feed advertisement. This research found that there was a violation of Indonesian Advertising Ethics because animated characters were used as content that gave a bad image because it showed racism towards these characters. This advertisement also has the potential to violate the Copyright Act.
Co-Authors Hakiim, Naufal Putra, Justin Mahendra