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Nursaadha Rajuddin, Wa Ode
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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ANALISIS KEBUTUHAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI KOTA KENDARI (STUDI KASUS PADA MAHASISWA PASCASARJANA UNIVESITAS HALU OLEO) Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri
JIM : Journal Of International Management Vol 1 No 02 (2022): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v1i02.500

Abstract

This study aims to determine and analyze: (1) The effect of needs and lifestyle simultaneously on smartphone purchasing decisions in Kendari City; (2) The influence of needs on smartphone purchasing decisions in Kendari City; (3) The influence of lifestyle on smartphone purchasing decisions in Kendari City. This research is a research with a descriptive quantitative approach, which is designed to obtain empirical evidence, test and analyze the needs and lifestyle of smartphone purchasing decisions in Kendari City. The population in this study were all smartphone users with a sample of 100 respondents. Sampling was carried out using purposive sampling technique. Collecting data in this study is to use a questionnaire. Data analysis techniques use two methods of analysis, namely descriptive and quantitative analysis. The results of this study are: (1) Needs and lifestyle simultaneously have a positive and significant effect on smartphone purchasing decisions; (2) Needs have a positive and significant effect on smartphone purchasing decisions; (3) Lifestyle has a positive and significant effect on smartphone purchasing decisions.
PENGARUH PERKEMBANGAN TEKNOLOGI TERHADAP MINAT KONSUMEN MENGGUNAKAN JASA PENGIRIMAN EKSPRESS DI PT. POS INDONESIA KOTA KENDARI Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri; Naim, Ifin
JIM : Journal Of International Management Vol 1 No 02 (2022): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v1i02.502

Abstract

This study aims to determine and examine the effect of technological developments on consumer interest in using Express Delivery Services at PT. Kendari City Post Indonesia. The population in this study is that this research will be limited by using the following criteria: (1) Consumers who make transactions at Express Delivery Services at PT. Pos Indonesia Kendari City, (2) Has been a consumer for more than 1 year. Sampling was carried out Sampling was carried out at PT. Pos Indonesia, Kendari City, with a total sample in this study of 60 respondents. Collecting data in this study is to use a questionnaire and documentation. Methods of Analysis Descriptive Statistical Analysis and Simple Linear Regression Analysis. The results of this study are: namely: technological developments have a positive and significant effect on consumer interest in using Express Delivery Services at PT. Pos Indonesia Kendari City
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA PT. NISSAN KENDARI Naim, Ifin; Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 2 No 02 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i02.678

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Nissan Kendari. Sampel penelitian sebanyak 60 konsumen pada PT. Nissan Kendari. Penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Secara simultan terdapat pengaruh yang positif dan signifikan variabel harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. (2) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari. (3) Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA PT. NISSAN KENDARI Naim, Ifin; Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 2 No 02 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i02.678

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Nissan Kendari. Sampel penelitian sebanyak 60 konsumen pada PT. Nissan Kendari. Penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Secara simultan terdapat pengaruh yang positif dan signifikan variabel harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. (2) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari. (3) Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari.
ANALISIS KEBUTUHAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI KOTA KENDARI (STUDI KASUS PADA MAHASISWA PASCASARJANA UNIVESITAS HALU OLEO) Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri
JIM : Journal Of International Management Vol 1 No 02 (2022): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v1i02.500

Abstract

This study aims to determine and analyze: (1) The effect of needs and lifestyle simultaneously on smartphone purchasing decisions in Kendari City; (2) The influence of needs on smartphone purchasing decisions in Kendari City; (3) The influence of lifestyle on smartphone purchasing decisions in Kendari City. This research is a research with a descriptive quantitative approach, which is designed to obtain empirical evidence, test and analyze the needs and lifestyle of smartphone purchasing decisions in Kendari City. The population in this study were all smartphone users with a sample of 100 respondents. Sampling was carried out using purposive sampling technique. Collecting data in this study is to use a questionnaire. Data analysis techniques use two methods of analysis, namely descriptive and quantitative analysis. The results of this study are: (1) Needs and lifestyle simultaneously have a positive and significant effect on smartphone purchasing decisions; (2) Needs have a positive and significant effect on smartphone purchasing decisions; (3) Lifestyle has a positive and significant effect on smartphone purchasing decisions.
PENGARUH PERKEMBANGAN TEKNOLOGI TERHADAP MINAT KONSUMEN MENGGUNAKAN JASA PENGIRIMAN EKSPRESS DI PT. POS INDONESIA KOTA KENDARI Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri; Naim, Ifin
JIM : Journal Of International Management Vol 1 No 02 (2022): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v1i02.502

Abstract

This study aims to determine and examine the effect of technological developments on consumer interest in using Express Delivery Services at PT. Kendari City Post Indonesia. The population in this study is that this research will be limited by using the following criteria: (1) Consumers who make transactions at Express Delivery Services at PT. Pos Indonesia Kendari City, (2) Has been a consumer for more than 1 year. Sampling was carried out Sampling was carried out at PT. Pos Indonesia, Kendari City, with a total sample in this study of 60 respondents. Collecting data in this study is to use a questionnaire and documentation. Methods of Analysis Descriptive Statistical Analysis and Simple Linear Regression Analysis. The results of this study are: namely: technological developments have a positive and significant effect on consumer interest in using Express Delivery Services at PT. Pos Indonesia Kendari City
Co-Authors Muthalib, Dzulfikri Azis Naim, Ifin