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All Journal Jurnal Ekonomi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Mutiara Ilmu Akuntansi Jurnal Riset Ekonomi dan Akuntansi Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Pusat Publikasi Ilmu Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Moneter : Jurnal Ekonomi dan Keuangan Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Fundamentum: Jurnal Pengabdian Multidisiplin Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Dyah Rini Prihastuty
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PADA SENTRA KULINER SEMOLOWARU KECAMATAN SUKOLILO, SURABAYA Putra Flores Setiawan; Dyah Rini Prihastuty
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 2 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i2.11126

Abstract

Tujuan dari penelitian ini adalah untuk membuktikan dan menganalisis pengaruh kualitas produk, kualitas pelayanan dan fasilitas terhadap Kepuasan Konsumen pada Sentra Kuliner Semolowaru Kecamatan Sukolilo, Surabaya. Penelitian ini menggunakan metode Kuantitatif, teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Sampel dalam penelitian ini sebanyak 100 responden yang merupakan konsumen dari Sentra Kuliner Semolowaru. Data yang diperoleh diolah dengan menggunakan SPSS versi 26.0 dan pengujian yang digunakan dalam penelitian ini meliputi Uji Instrumen yaitu Uji Validitas dan Uji Reliabilitas, Uji Asumsi Klasik yaitu Uji Normalitas, Uji Multikolinieritas dan Uji Heterokedastisitas, Uji Analisis Regresi Linier Berganda dan Koefisien Determinasi sedangkan Uji Hipotesis menggunakan Uji T dan Uji F. Hasil penelitian ini menunjukkan bahwa variabel kualitas produk tidak berpengaruh signifikan terhadap kepuasan konsumen Sentra Kuliner Semolowaru Kecamatan Sukolilo, Surabaya. Sedangkan variabel kualitas pelayanan dan Fasilitas berpengaruh secara positif dan signifikan terhadap kepuasan konsumen pada Sentra Kuliner Semolowaru Kecamatan Sukolilo, Surabaya. Hasil ini menunjukkan bahwa secara simultan dan parsial Kualitas Produk, Kualitas Pelayanan dan Fasilitas berpengaruh signifikan Terhadap Kepuasan Konsumen pada Sentra Kuliner Semolowaru Kecamatan Sukolilo, Surabaya.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA LETISIA GALLERY DI JOMBANG Raihan Satria Sarwono; Dyah Rini Prihastuty
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 2 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i2.11136

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Persepsi Harga, dan Promosi terhadap Minat Beli Konsumen pada Letisia Gallery di Jombang, sebuah UMKM yang bergerak di industri kreatif pembuatan aksesori karnaval handmade seperti sayap, tongkat, dan mahkota. Letisia Gallery telah beroperasi sejak tahun 2016 dan menghadapi tantangan untuk meningkatkan minat beli konsumen dalam persaingan pasar. Metode penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang melibatkan 100 responden konsumen Letisia Gallery. Pengujian hipotesis dilakukan menggunakan analisis regresi linier berganda melalui perangkat lunak SPSS 26. Hasil penelitian menunjukkan bahwa variabel Kualitas Produk (X1) dan Persepsi Harga (X2) memiliki pengaruh positif dan signifikan terhadap Minat Beli Konsumen (Y), sedangkan variabel Promosi (X3) tidak berpengaruh signifikan. Secara simultan, ketiga variabel independen tersebut terbukti memengaruhi Minat Beli Konsumen (Y) dengan nilai adjusted R square sebesar 71,8%, yang berarti bahwa model ini mampu menjelaskan sebagian besar variasi minat beli konsumen.
PENGARUH PERSEPSI HARGA, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA JASA PESAN ANTAR MAKANAN ONLINE SHOPEEFOOD (STUDI PADA PENGGUNA SHOPEEFOOD DI KOTA SURABAYA) Andre Dwi Prayudha; Dyah Rini Prihastuty
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 5 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i5.11370

Abstract

Penelitian ini betujuan untuk membuktikan dan menganalisis pengaruh persepsi harga, promosi penjualan dan keputusan pembelian pada jasa pesan antar makanan online “Shopeefood”. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data dengan menggunakan kuesioner yang disebarkan kepada 100 responden sesuai dengan kriteria calon responden yang masih menggunakan aplikasi shopeefood. Metode analisis yang digunakan dalam penelitian ini menggunakan analisis linier berganda dengan progam SPSS 29. Uji Asumsi Klasik yang digunakan dalam penelitian ini: Uji Normalitas, Uji Reliabilitas, Uji Multikolinieritas, Uji Heretoskedastisitas. Secara keseluruhan indikator yang digunakan dalam penelitian ini berdistribusi normal, dan tidak terjadi Multikolinieritas dan Heretoskedastisitas. Sedangkan pengujian hipotesis ini menggunakan Uji t, Uji F dan Uji Koefisiensi Determinasi (R2). Hasil pengujian Berdasarkan hasil temuan analisis dapat disimpulkan bahwa persepsi harga, promosi penjualan dan kualitas pelayanan secara parsial dan simultan berpengaruh positif dan signifikan terdahap keputusan pembelian pada jasa pesan antar makanan online Shopeefood.
Pengaruh Pelatihan Pasar Modal, Return Investasi, Persepsi Risiko, dan Literasi Keuangan Terhadap Minat Investasi Melalui Aplikasi Online Pada Generasi Z. Sri Rahayuningsih; Dyah Rini Prihastuty; Kamilatur Ro’fati
Jurnal Mutiara Ilmu Akuntansi Vol. 1 No. 3 (2023): Juli : Jurnal Mutiara Ilmu Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v1i3.1481

Abstract

The purpose of this study was to see whether there was any influence from capital market training, investment returns, risk perceptions, and financial literacy on the z generation's investment interest. The method used in this research is a quantitative research method. With a questionnaire data collection tool, with a population of generation z at the University of 17 August 1945 Surabaya Faculty of Economics and Business. The results of this study are that there is an effect of capital market training (X1) on the z generation's investment interest, there is an effect of investment return (X2) on the z generation's investment interest, no effect of risk perception (X3) is found on the z generation's investment interest, and there is an influence of literacy finance (X4) to investment interest in generation z. But if tested Simultaneously all Variables have a Significant effect.
Exploration Of Digital-Based Consumptive Behavior E-Lifestyle In Generation–Z Ratnaningsih Sri Yustini; Dyah Rini Prihastuty
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Exploring consumer behavior based on digital e- lifestyle in generation Z is an increasingly relevant topic in the context of the current digital era. Generation Z, who grew up amidst advances in digital technology, has experienced significant changes in their consumer behavior patterns. This research aims to investigate the factors that influence generation Z's consumer behavior in the context of their digital e-lifestyle . This research uses primary data collected using survey methods. The sampling technique used in this research is purposive sampling, where respondents are required to meet the criteria set by the researcher. The research results show that generation Z buyer behavior is strongly influenced by social media, where they are exposed to trends, brands and lifestyles promoted by digital influencers. Additionally, the convenience and flexibility of online shopping also plays an important role in their consumption decisions. Another significant factor is the FOMO ( Fear of Missing Out ) phenomenon, where generation Z feels the need to engage in activities and own items that match their friends in order to maintain social relevance. Additionally, digital identity and self-expression are also important factors in their consumption decisions, where they use goods and services to strengthen their self-image in the online world. However, the importance of sustainability is also emerging as an increasingly important consideration for generation Z, who tend to choose brands that are highly socially and environmentally responsible. By understanding these factors, companies and organizations can develop more effective strategies in targeting generation Z as their consumers, while also paying attention to the social, environmental and psychological impacts of this digital e- lifestyle based consumer behavior. Further research is needed to gain a deeper understanding of changes in generation Z's consumer behavior along with the development of digital technology and changing social dynamics.
Pemberdayaan Dan Pengembangan Entrepreneur-X Melalui Digitalisasi di Medokan Semampir RW 03 Surabaya Ratnaningsih Sri Yustini; Dyah Rini Prihastuty
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 1 No. 2 (2024): Juni : Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v1i2.191

Abstract

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.
Pelatihan Packaging Produk Collection Fashion bagi Ibu-Ibu PKK RW 4 Binaan UKM Yuliart Collection Fashion Art and Painting Kel. Dukuh Sutorejo – Kec. Mulyorejo Kota Surabaya Hwihanus Hwihanus; Sri Rahayuningsih; Dyah Rini Prihastuty
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 2 (2025): Mei : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i2.818

Abstract

Product packaging training is a crucial effort to empower the community, especially the PKK mothers in RW 4, Dukuh Sutorejo Village. This training aims to enhance participants' skills and knowledge in packaging fashion products to make them more attractive and increase their market value. The training focuses on creative packaging techniques tailored for fashion products produced by the UKM Yuliart Collection Fashion Art and Painting. The methods used include theoretical instruction and hands-on practice with a participatory approach. The results indicate a significant improvement in the participants’ understanding and ability to create appealing and functional product packaging. Consequently, this training is expected to improve the competitiveness of UKM products in local markets and strengthen the economic welfare of the participant families.
Co-Authors Andre Dwi Prayudha Hwihanus Hwihanus Kamilatur Ro’fati Letisia Letisia Putra Flores Setiawan Raihan Satria Sarwono Ratnaningsih Sri Yustini SRI RAHAYUNINGSIH Zidni Hikmanda Aulia