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All Journal Jurnal Riset Ekonomi dan Akuntansi
Muhmmad Riduan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran PT. Prudential Life Assurance Di Kota Binjai Muhmmad Riduan; Fauzi Arif Lubis
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 1 (2024): March : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i1.1248

Abstract

Insurance as one of the financial institutions engaged in the field of coverage is a modern institution resulting from the findings of the western world which was born along with the spirit of enlightenment. The purpose of this research is to find out how the marketing strategy of PT Prudential Life Assurance Binjai. The method used in this research is descriptive qualitative method. Insurance in Islamic literature has more social nuances than economic or profit oriented (business profits). This is due to the aspects and help that are the main basis for upholding insurance practices in Islam. The results of this study are the marketing strategy carried out by PT Prudential Life Assurance Bijai is that the company recruits, trains and motivates its employees related to the 5P component, namely Product, Price, Place, Promotion, and People.
Co-Authors Arifin Fauzi Lubis