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All Journal Syar'Insurance: Jurnal Asuransi Syariah EKSYA: Jurnal Ekonomi Syariah
MADYASARI, ARLUPI
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Economics, Econometrics & Finance

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PENERAPAN STRATEGI BAURAN PEMASARAN UNTUK MENINGKATKAN JUMLAH PESERTA ASURANSI (STUDI PT ASURANSI JIWA SYARIAH AL AMIN KEDIRI): PENERAPAN STRATEGI BAURAN PEMASARAN UNTUK MENINGKATKAN JUMLAH PESERTA ASURANSI (STUDI PT ASURANSI JIWA SYARIAH AL AMIN KEDIRI) Sulistiawati, Sulistiawati; MADYASARI, ARLUPI
Syar'Insurance: Jurnal Asuransi Syariah Vol. 9 No. 2 (2023): Desember 2023
Publisher : UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing strategy is a form of planning a business to achieve its goals with optimal results. In the world of insurance, competition is something that needs to be considered, especially in the field of marketing, marketing is the most important factor that greatly influences the performance of an insurance institution. insurance institutions must hold promotional communications to prospective customers, because this is the key to success in providing products or services to prospective customers. The research method used in this journal is a qualitative research method. In this study using descriptive research type. The marketing strategy implemented by PT Asuransi Jiwa Syariah Kediri is a marketing mix strategy consisting of product strategy, price strategy, location strategy, promotion strategy, service strategy, process strategy, service people/officers, and physical evidence support strategy. PT. Al Amin Kediri Sharia Life Insurance in increasing the number of participants The highest percentage increase for 3 years in 2022 is 37% then the smallest percentage in 2020 is 18%. Increase from 2020 to 2021 by 7%, from 2021 to 2022 by 12%. The table above shows that the increase in the number of insurance participants occurred at Al Amin, but this still did not meet the target of Al Amin because the planned target was around 50%. This was because at that time the marketing mix had already been implemented at PT Asuransi Jiwa Syariah Al Amin Kediri. but the implementation has not been 100% done because there are obstacles in the implementation of the 7p marketing mix
PERILAKU KONSUMEN DALAM MEMAKAI JASA ONLINE PERSPEKTIF ETIKA ISLAM MADYASARI, ARLUPI
EKSYA : Jurnal Ekonomi Syariah Vol 4 No 2 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v4i2.1277

Abstract

In Islam, the purpose of consumption is not the concept of utility but benefit (maslahah). The achievement of maslahah is the aim of al-maqasidus-shariah. Consuming something with the intention to increase stamina to comply with Allah's commands, that makes consumption worth worship and gets a reward. The research method used by the author is to use a qualitative method which is a library research. That is, the author processes data from information sourced from books, journals, official websites. consumer behavior in using online services from the perspective of Islamic ethics is in accordance with Islamic ethics, has implemented monotheism (unity/unity) using online applications correctly does not violate Islamic rules. fair (equilibrium/fairness) using online applications as needed. Free will (free will) in an increasingly advanced era, humans must also follow these developments by utilizing current technology to shop online according to needs. Amanah (responsibility/responsibility) using online applications as well as possible does not violate Islamic rules. Halal because buying goods according to needs and halal in accordance with sharia principles. Simply put, in this case, it is in accordance with simple Islamic ethics because buying goods in a simple way is not excessive and maintaining assets in sufficient quantity and quality.
PERILAKU KONSUMEN DALAM MEMAKAI JASA ONLINE PERSPEKTIF ETIKA ISLAM MADYASARI, ARLUPI
EKSYA : Jurnal Ekonomi Syariah Vol 4 No 2 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v4i2.1277

Abstract

In Islam, the purpose of consumption is not the concept of utility but benefit (maslahah). The achievement of maslahah is the aim of al-maqasidus-shariah. Consuming something with the intention to increase stamina to comply with Allah's commands, that makes consumption worth worship and gets a reward. The research method used by the author is to use a qualitative method which is a library research. That is, the author processes data from information sourced from books, journals, official websites. consumer behavior in using online services from the perspective of Islamic ethics is in accordance with Islamic ethics, has implemented monotheism (unity/unity) using online applications correctly does not violate Islamic rules. fair (equilibrium/fairness) using online applications as needed. Free will (free will) in an increasingly advanced era, humans must also follow these developments by utilizing current technology to shop online according to needs. Amanah (responsibility/responsibility) using online applications as well as possible does not violate Islamic rules. Halal because buying goods according to needs and halal in accordance with sharia principles. Simply put, in this case, it is in accordance with simple Islamic ethics because buying goods in a simple way is not excessive and maintaining assets in sufficient quantity and quality.
Co-Authors Sulistiawati Sulistiawati