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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Global Leadership Organizational Research in Management
Zainuddin Siata
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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Faktor-Faktor yang Mempengaruh Keputusan Pembelian Konsumen Sepeda Motor Yamaha Heri Sasono; Zainuddin Siata
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 1 (2022): Februari : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.853 KB) | DOI: 10.55606/jekombis.v1i1.455

Abstract

Motorcycles are a means of transportation that are in demand by the people of Indonesia and the price is affordable so that the number continues to increase from year to year. This study aims to see what factors influence the decision to purchase a motorcycle, especially Yamaha. The research method uses Validity, Reliability, Normality Test, t Test, F Test (Anova), Regression Correlation and Multiple Linear Analysis. The total population is 1,801 people and the sample taken is 100 respondents who have made a purchase. Processing of research data using SPSS version 23 software. The results of the study are (a). Price and product quality variables have a significant effect on purchasing decisions. (b). Brand Image and Promotion variables have no significant effect on Purchase Decision. While the variable price, brand image, promotion and product quality simultaneously have a significant effect on purchasing decisions Yamaha
Pengaruh Kepemimpinan, Motivasi Dan Disiplin Terhadap Kinerja : Study Kasus Hotel NEO, Kebayoran Jakarta Zainuddin Siata; Heri Sasono
Global Leadership Organizational Research in Management Vol. 2 No. 2 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i2.951

Abstract

Employee performance must always be maintained so that the company survives. Research to determine the influence between variables of Leadership, Motivation and Work Discipline on Employee Performance at NEO Hotel, Kebayoran, Jakarta. This research method uses quantitative research methods by conducting parametic statistical analysis in the form of multiple linear regression analysis. The data used is primary data obtained from the answers of 40 respondents.The results showed that leadership and motivation had a significant effect partially and simultaneously all of them had a significant effect on employee performance and the correlation value was 75.4% and the remaining 24.6% was found in other factors that were not studied.
Co-Authors Heri Sasono