Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Rizka Rahmah Nabiilah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Diskon Produk, Promosi Dan Variasi Produk Terhadap Keputusan Pembelian Di Aplikasi Efood : Studi Kasus Pada Generasi Z Di Kelurahan Teluk Pucung Rizka Rahmah Nabiilah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3480

Abstract

This study aims to determine and prove whether the effect of product discounts, promotions and product variations suimultan and partial has a significant effect on purchasing decisions in the eFOOD application. In this study using quantitative research methods and in obtaining this research sample the author used purposive sampling method. The number of samples used in this study was 102 respondents where the focus of these respondents was eFOOD application users in generation Z in Teluk Pucung Village. The results of the research that have been carried out there are variables that influence each other and there are also variables that do not influence, such as the following explanation: 1. The product discount variable partially does not affect the purchase decision because the original resulting from the partial test calculation shows a t-count value of 1.812 and a t-table of 1.984 so that it can be concluded that 1.812 < 1.989 and obtained a value significant 0.073 > 0.05. 2. The product promotion variable partially affects the purchase decision with the results of partial test calculations showing a t-count value of 5.046 and a t-table of 1.984 so that it can be concluded that 5.046 > 1.989 and obtained a significant value of 0.000 < 0.05. 3. In the variable product variation partially affects the decision with the test results and data analysis, partial test calculation results are obtained which show a t-count value of 2.724 and t-table of 1.984 so that it can be concluded that 2.724 > 1.989 and obtained a significant value of 0.008 < 0.05.
LITERATURE REVIEW E-COMMERCE: PROFITABILITAS, TEKANAN EKSTERNAL DAN KEMUDAHAN PENGGUNA Teresya, Riyanti; Rizka Rahmah Nabiilah; Safina Tunnajah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 3 No. 4 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (Maret 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v3i4.979

Abstract

Penelitian ini menulis untuk mengetahui apa saja faktor-faktor yang mempengaruhi penggunaan media e-commerce. Dan pengaruhnya terhadap profitabilitas pada UMKM. Model kedua menggunakan variabel independen penggunaan e-commerce dan variabel depend yang digunakan adalah profitabilitas. Penelitian ini menyimpulkan bahwa semakin tinggi faktor-faktor yang mempengaruhi penggunaan e-commerce maka semakin mampu dalam meningkatkan profitabilitas pada UMKM baik secara langsung maupun tidak langsung. Media E-Commerce adalah sarana atau tempat aktivitas penyebaran, penjualan, pembelian, pemasaran produk, dengan memanfaatkan jaringan telekomunikasi seperti internet dan jaringan komputer. Di era globalisasi ini jual beli dengan menggunakan media e-commerce bukanlah hal yang baru, karena telah banyak masyarakat yang menggunakan fasilitas dari media ini untuk membantu mereka dalam melakukan aktivitas jual beli.
Co-Authors Hadita Hadita Neng Siti Komariah Safina Tunnajah Teresya, Riyanti