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All Journal Jumat Pertanian: Jurnal Pengabdian Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Febri Tri Wilujeng
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Social Sciences Other

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Efektivitas Content Marketing Bagi Peningkatan Omset Usaha Halal Food: Studi pada kripik pisang SANG DEWA Febri Tri Wilujeng; Ashlihah Ashlihah; Amin Awal Amarudin
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4104

Abstract

In the 5.0 revolution era, entrepreneurs use social media as part of a marketing strategy to increase sales turnover. The level of competition in the snack and souvenir products business is quite high. Other similar businesses have utilized e-marketing strategies in terms of marketing. However, not all social media content created by business actors is effective in increasing their business turnover. The amount of sales turnover is often used as an indicator to assess the development of a business. Sales turnover is the total number of sales of goods or services within a certain period of time, which is calculated based on the amount of money earned. Packaged in simple and attractive packaging and easy to carry anywhere. This research aims to determine the effectiveness of marketing content on halal food business turnover. The method used in this research is a quantitative method. Data collection was carried out by distributing questionnaire questions via Google Form. The results obtained in this research show that there is an influence on the effectiveness of marketing content in increasing the turnover of halal food businesses in the Sang Dewa banana chips business, as shown in the results of the simple linear regression test on the T Test, with a calculated t of 6,506 which is greater than the t table with a value of 1,654. then there is a significant influence of 0.200 > 0.05, therefore the influence of marketing content on increasing the turnover of halal food businesses in Sang Dewa banana chips.
Pemberdayaan Masyarakat Melalui Pelatihan Pembuatan Minuman Herbal Instan Sebagai Upaya Meningkatkan Ekonomi Warga Novia Ayu Sekar Pertiwi; Basharudin Nasrulloh; Febri Tri Wilujeng; Mohammad Choirul Azam; Nila Bunga Sari
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v5i2.4530

Abstract

The training program on making instant herbal drinks in Dukuhdimoro Village aims to address unpredictable weather conditions and enhance the economic status of PKK mothers. Conducted through the Service-Learning method, it involves PKK mothers as participants learning to produce herbal drinks that are more durable and have higher economic value. Evaluation is conducted through participant engagement, speaker qualifications, feedback, direct impacts, and resource availability. Results indicate an improvement in participants' knowledge and skills, along with positive economic and social impacts on Dukuhdimoro Village. The training provides innovation in local agricultural processing, elevating product value and serving as an economic booster. As a sustainable initiative, it fosters creativity and innovation among PKK mothers and equips them with skills for the future. Thus, the program not only enhances economic prosperity but also strengthens the local community's ability to utilize natural resources sustainably.
Co-Authors Amin Awal Amarudin Ashlihah Ashlihah Basharudin Nasrulloh Mohammad Choirul Azam Nila Bunga Sari Pertiwi, Novia Ayu Sekar