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All Journal Jurnal Revenue : Jurnal Ilmiah Akuntansi Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmiah Mahasiswa (JIMAWA) E-Jurnal Akuntansi TSM MDP Student Conference Science, Technology, and Communication Journal Kitabah: Jurnal Pendidikan Sosial Humaniora Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Meisya, Meisya
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Journal : MDP Student Conference

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Pemanfaatan Audit Manajemen Pada Perusahaan Meisya, Meisya; Arisman, Anton
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.6925

Abstract

This research aims to determine the implementation of marketing function management audits, effectively, efficiently, economically. The type of research used is a qualitative approach. The subject of this research is the housing company PT Sukses Wijaya Adikarya. Data collection techniques use interviews (documentation) and interviews. The analytical method used in this research is qualitative descriptive analysis. The results of this research indicate that the management of the marketing function at PT Sukses Wijaya Adikarya Palembang is economical in managing the company's marketing costs and is quite effective and efficient for the marketing audit program at PT Sukses Wijaya Adikarya.
Co-Authors Apriyani, Irma Arisman, Anton Awitdrus Awitdrus, Awitdrus Batubara, M. Ismail Erman Taer Fauziah, Khoirunnisa Ika Handayani Irawan, Adi Chandra Lingga, Nauval Salman MUHAMMAD HUSNI MUBAROK Nurhamdi, Muhamad Putra, Guntur Leo Rahmayani, Desrika Rakhmawati Farma Rinjani, Rinjani Ruwaida, Salma Nafisatur Sagala, Siti Rahma Sandrayati Sandrayati Tsani, Rijal Abdillah Usman, Rini Khairunnisa Yanto, Meidi Yulianrie, Errin