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p-Index From 2020 - 2025
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All Journal Journal of Global Business and Management Review MDP Student Conference
Jofia, Nurul
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Keputusan Investasi Gen Z Dengan Literasi Keuangan Sebagai Variabel Moderasi Budiman, Johny; Jofia, Nurul; Salim, Silvia; Sitorus, Winda Fionita
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7254

Abstract

Internet use is also increasingly widespread in various fields, including finance which is increasingly common. Financial literacy is very important for everyone, especially people who carry out investment activities because apart from increasing knowledge about finances or investments, it can also protect us from fraud. The aim of this research is to find out what factors influence generation Z's investment decisions and the importance of financial literacy in doing business. The method used is a quantitative method by distributing questionnaires online to respondents. The data analysis methods used are empirical, descriptive statistical methods, correlation analysis, simple regression, and multiple regression tests. Generation Z as investors have different investment characteristics and behavior. Herding bias, disposition effect, overconfidence, and financial literacy play an important role in shaping investors' investment decisions.
Intention to Use Cryptocurrency in Batam City among Millennials Marheni, Dewi Khornida; Jofia, Nurul; Candy
Journal of Global Business and Management Review Vol. 7 No. 1 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i1.10118

Abstract

The intention of individuals to use cryptocurrency is influenced by several factors, including financial literacy, herding behavior, and perceived risk. The purpose of this research is to explore how behavioral finance affects the intention to use cryptocurrency. This study employs a quantitative method. The sampling technique used is purposive sampling by distributing questionnaires based on certain criteria. Data is analyzed using the PLS-SEM method. The sample used for testing consists of 401 respondents who use cryptocurrency. The results of the study indicate that herding behavior and perceived risk have a significant influence on the variable of behavioral intention to use cryptocurrency. This research is important because, before deciding to invest in cryptocurrency, it is crucial for millennials to conduct thorough research, consider their individual risk profiles, and not just follow trends.
Co-Authors Candy, Candy Johny Budiman Marheni, Dewi Khornida Salim, Silvia Sitorus, Winda Fionita