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Pengaruh Kepuasan Pelanggan, Kepercayaan Terhadap Loyalitas Pelanggan Pada Pempek Flamboyant Indriyani, Yulia; Megawati, Megawati
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7464

Abstract

This research aims to determine the influence of customer satisfaction, product quality, brand image and trust on customer loyalty to flamboyant pempek. Respondents are customers of flamboyant pempek with a sample of 387 respondents. The results of the research are that customer satisfaction, product quality, brand image and trust have a significant positive effect on customer loyalty for pempek flamboyant
The Influence of Work-Life Balance and Work Environment on Employee Job Satisfaction: Case Study at SEA Today Company Indriyani, Yulia; Adhi, Triyogo Moelyo
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 3 (2024): September 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i3.430

Abstract

Employees are a very important part of the company's sustainability. In maintaining employee performance so that it remains productive, it is necessary to pay attention to employee job satisfaction. An employee's job satisfaction in an organization cannot be separated from the work environment and work-life balance. This research aims to determine the influence of Work-Life Balance and Work Environment on Employee Job Satisfaction (Case Study at SEA Today Company). The method used in this research is a survey method with a quantitative approach. The sampling technique used was saturated sampling. Research data processing uses the SPSS version 27 application. The population of this study was all 57 employees of SEA Today's operational division. The results of this research show that work-life balance and the work environment have a positive and significant effect on job satisfaction, with a significant difference in the r-value of 5% and a higher Cronbach's Alpha value. These results show that improving work-life balance and the work environment can increase employee job satisfaction. The results of the hypothesis simultaneously conclude that work-life balance and the work environment have a positive and significant effect on employee job satisfaction at the SEA Today company.