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All Journal International Journal of Economics, Management, Business, and Social Science DEARSIP: Journal of Architecture and Civil MDP Student Conference
Indriyani, Yulia
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Journal : MDP Student Conference

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Pengaruh Kepuasan Pelanggan, Kepercayaan Terhadap Loyalitas Pelanggan Pada Pempek Flamboyant Indriyani, Yulia; Megawati, Megawati
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7464

Abstract

This research aims to determine the influence of customer satisfaction, product quality, brand image and trust on customer loyalty to flamboyant pempek. Respondents are customers of flamboyant pempek with a sample of 387 respondents. The results of the research are that customer satisfaction, product quality, brand image and trust have a significant positive effect on customer loyalty for pempek flamboyant
Co-Authors Adhi, Triyogo Moelyo Megawati - Pangestu, Yoga Sujiat