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All Journal Jurnal Abdimas Akademika KIC
Kasanah, Riski Dwi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENDAMPINGAN PROGRAM BESTEE BTPN SYARIAH DALAM PEMBERDAYAAN UMKM DI KABUPATEN TRENGGALEK Aisyi, Gisca Faradista Filla; Kasanah, Riski Dwi; Wulandari, Anggi Marta; Aliami, Sri
Jurnal Abdimas Akademika Vol. 5 No. 01 (2024): Edisi Juni 2024
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63864/jaa.v5i01.307

Abstract

Pada tahun 2019 pandemi covid-19 memberi dampak pada masyarakat yang mempunyai usaha menengah mengakibatkan banyak penurunan penghasilan, dalam kondisi tersebut perlu dilakukan analisis kesehatan usaha sebelum dan setelah kemunculan pandemi covid-19. Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, termasuk di Kabupaten Trenggalek. Pengabdian masyarakat ini bertujuan untuk membatu masyarakat yang terimbas dengan kemunculan pandemi covid-19 yang sempat mengalami penurunan penghasilan, dengan kegiatan bestee ini peserta diberikan pelatihan dan pendampingan untuk membangun usaha agar bisa bangkit kembali. Metode yang digunakan yaitu berupa pelatihan, pendampingan dan evaluasi. Waktu kegiatan selama empat bulan, mulai dari bulan Februari 2024 hingga Juni 2024. Dari hasil pengabdian kepada masyarakat ini bahwa peserta selaku pelaku usaha Kabupaten Trenggalek yang mendapatkan pendampingan usaha dari Program Bestee mengalami peningkatan penjualan.
PT Angkasa Gema Nusantara Wedding Vendor Marketing Strategy to Build Customer Interest Kasanah, Riski Dwi; Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6080

Abstract

Research aim : The purpose of this study is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in marketing.build customer interest. Design/Method/Approach : Data collection uses a qualitative approach, data collection uses observation, interview and documentation techniques and data analysis used is descriptive analysis techniques. By applying informant selection techniques according to 5R (relevance, recommendation, rapport, readiness, reassurance). Research Findings : To evaluate the strengths, weaknesses, opportunities and threats faced by the company. The findings show that the main strengths lie in the quality of service and relatively affordable prices, while weaknesses include limited marketing budget and quite expensive transportation. Opportunities arise from the increasing use of social media as a promotional platform, while threats come from tight competition in the wedding industry. Theoretical contribution/Originality : There has not been much research in the area related to wedding vendors. Practitionel/Policy implications :Useful as a way to increase customer interest. Research limitations : The limitations of this study include sampling only from this company, so the results cannot be generalized to other vendors.
Co-Authors Aisyi, Gisca Faradista Filla Aliami, Sri Wulandari, Anggi Marta Zulistiani