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All Journal Jurnal Ilmu Administrasi Bisnis
Nathania, Putri Citta
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Economics, Econometrics & Finance

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CAMPUS AMBASSADOR STRATEGY ANALYSIS OF BRAND IMAGE AT MEZINK INDONESIA Nathania, Putri Citta; Barkah, Cecep Safa'atul
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40001

Abstract

In the growing digital and connectivity era, the role of Brand Ambassadors in influencing brand image is becoming increasingly significant. A comprehensive analysis of Campus Ambassador's brand image strategy is important to understand how the use of this strategy can shape consumer perception. This study attempts to evaluate the degree to which Campus Ambassador influenced Mezink Indonesia's brand image. This paper was written using a descriptive qualitative technique. In addition, to support this research, a SWOT analysis was carried out so that researchers know the right strategy for the company. Analysis of Campus Ambassador's strategy on brand image at Mezink Indonesia shows that the use of Campus Ambassador can be an effective method to build and strengthen brand image among students.Keywords: Brand Ambassador, Brand Image, SWOT Analysis
Co-Authors Barkah, Cecep Safa'atul