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All Journal JABE (Journal of Applied Business and Economic)
Ginting, Mozestha Prana
IKPIA Perbanas

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THE ROLE OF SALES PROMOTION, EASE OF USE, AND TRUST TOWARDS INTENTION TO USE E-WALLET Sovania, Erina; Ginting, Mozestha Prana
JABE (Journal of Applied Business and Economic) Vol 10, No 2 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i2.20527

Abstract

E-wallets or electronic wallets have become an alternative payment method because they allow users to do things online quickly and safely. This research aims to determine how much intention to use the ShopeePay e-wallet influences sales promotion, ease of use, and trust. The study was conducted on 160 active Shopee users in the Jakarta area. This research is a quantitative method with a hypothesis testing type of research. Analysis was carried out using the SmartPLS application. The research results reveal that sales promotions and ease of use significantly influence the intention to use the Shopeepay application. In contrast, other determinants, namely trust, do not influence Shopee users to use Shopeepay
Co-Authors Sovania, Erina