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All Journal Dekave : Jurnal Desain Komunikasi Visual Corak : Jurnal Seni Kriya Jurnal Rupa Melayu Arts and Performance Journal
Fahmi, Amelia Isti
Institut Seni Indonesia Yogyakarta
Arts Humanities Languange, Linguistic, Communication & Media

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Penerjemahan Kreatif Brief Dalam Proses Berpikir Perancangan Desain Ainal husna; Elsa Izaty Permatasari; Amelia Isti Fahmi; Rachma Hayu Wardani
DEKAVE : Jurnal Desain Komunikasi Visual Vol 14, No 1 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v14i1.128834

Abstract

Desainer atau yang dikenal sebagai konseptor dalam pemecahan masalah harus memiliki kreativitas dalam proses berpikir. Desainer bekerja dengan merumuskan ide dan gagasan kedalam bentuk visual melalui tahapan berpikir kreatif. Kreatif brief merupakan pedoman yang dimiliki oleh desainer dalam membuat desain. Penelitian ini ingin melihat bagaimana proses berfikir dalam penerjemahan kreatif brief kedalam bentuk visual. Penelitian untuk melihat proses dan memperoleh pemaknaan dari individu maupun kelompok desainer yang bekerja menggunakan kreatif brief. Penelitian ini akan dilakukan dengan metode pendekatan fenonemologi interpretative berfokus kepada makna yang terdapat pada objek penelitian dengan meilat kepada psikologi kognitif. Data penelitian akan bersifat narasi atau uraian dari responden secara lisan maupun data dokumen tulisan melalui wawancara dan pengamatan. Tujuan penelitian ini adalah untuk mengetahui tahapan dalam proses kreatif pada perancangan desain berdasarkan kreatif brief.
Analisis Penerapan Teknik Lipat Origami Folded Plate dan Yoshimura pada Purwarupa Kap Lampu Berbahan Kulit Fahmi, Amelia Isti
JURNAL RUPA Vol 9 No 1 (2024): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v9i1.7341

Abstract

Origami is a form of paper craft with techniques that can applied to other materials, one of which is leather. This study attempts to identify a number of physical characteristics of leather materials in the author's previous work, namely decorative lamp shades in three lamp prototypes. Specifically, the author examines the physical characteristics that arise when leather materials are formed using the folded plate and Yoshimura origami techniques. The application of origami technique to leather has limitations due to conventional leather’s inherent elasticity and material thickness which are unable to produce sharp crease angles. During the making of the prototype, it was found that the fold crease can be made more prominent by cutting lines to the leather surface and applying pressure parallel to the direction of the lines. Cut line on the outside surface of 1,5 mm thick vegetable tanned leather pattern produce the sharpest crease fold that is visually closest to the paper folds. However, scratches on the outside produce visible cuts that are less aesthetic, therefore scratches on the inside surface of the leather are used as an alternative that produces the closest shard fold crease. In addition to emphasizing the fold line, the process of soaking in water can make the folds on the leather last longer and allow for more extreme shapes.
A Feminist Semiotic Study on the Symbolic Meaning of Femininity in the Book Cover Design: There’s a She-Wolf Inside Every Woman Husna, Ainal; Depi, Juwita Wirta Sri; Fahmi, Amelia Isti
Melayu Arts and Performance Journal Vol 8, No 1 (2025): Melayu Arts and Performance Journal
Publisher : Pascasarjana Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/mapj.v8i1.4693

Abstract

This study explores the symbolic meaning of femininity embedded within the visual elements of the book cover "Ada Serigala Betina dalam Diri Setiap Perempuan" (There’s a She-Wolf Inside Every Woman) through a feminist semiotic lens. Utilizing Roland Barthes' theory of semiotics, the research analyzes the cover’s color palette, illustrations, typography, and layout, all of which visually represent the identity, power, and resistance of women from a cultural feminist perspective. The dominant use of pastel purple signifies not just aesthetic softness, but a deeper connection to the Suffragette movement, highlighting resistance and spiritual strength. The illustration of multiple women without facial detail, accompanied by the shadow of a howling she-wolf, reflects the rejection of conventional beauty standards and emphasizes the inner strength and diversity of women’s identities. Bold sans-serif typography reinforces the assertive message of empowerment. The study concludes that the book cover is not merely a promotional medium, but a visual discourse that deconstructs patriarchal norms and amplifies feminist ideology through symbolic and inclusive design. Ultimately, the book cover functions as a communicative artifact that embodies the collective journey and struggle of women within a patriarchal framework.
Analisa Model Scamper Kearifan Lokal Bentuk Pincukan sebagai Inspirasi Pembuatan Tas Fahmi, Amelia Isti
Corak Vol 14, No 1 (2025): Corak : Jurnal Seni Kriya
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/corak.v14i1.16732

Abstract

Developing ideas to increase and generate creative economic value focuses on the creativity of business actors in the products they produce. Product creativity can be generated by leveraging local wisdom as a creative idea for products. Local wisdom such as the pincuk mechanism and rice wrappers can be used as ideas in realizing visuals and techniques in making functional products. This study provides comprehensive insight into how the simplicity of pincuk packaging is applied to different functions using the Scamper model approach with brainstorming techniques. This, can understand the creative process and preferences of a designer in creating a leather bag idea by adapting pincukan. This preference enhances traditional values and shifts a broad view into other media to consider strategies to maintain and promote traditional cultural heritage.ABSTRAKPengembangan ide untuk menaikkan dan menghasilkan nilai ekonomi kreatif memusatkan kreatifitas para pelaku usaha terhadap produk yang dihasilkan. Kreatifitas produk dapat dihasilkan dengan menaikkan kearifan lokal sebagai ide kreatifitas produk. Kearifan lokal sepertihalnya mekanisme pincuk dan bungkus nasi salah satu yang bisa dijadikan ide dalam merealisasikan visual dan teknik dalam pembuatan produk fungsional. Penelitian ini memberikan wawasan komprehensif tentang bagaimana kesederhanaan kemasan pincuk dengan menganalisa model Scamper. Hal ini dapat mengetahui proses kreatifitas dan preferensi seorang desainer dalam menciptakan ide tas berbahan kulit.  Preferansi ini meningkatkan nilai tradisional dan merubah pandangan yang luas kedalam media lain guna mempertimbangkan strategi guna menjaga dan mempromosikan warisan budaya tradisional.
Co-Authors Ainal husna Elsa Izaty Permatasari husna, Ainal Juwita Wirta Sri Depi Rachma Hayu Wardani